Jotform
Lead capture software
Event registration and ticketing software
Online form builder software
Field service management software
Applicant tracking systems (ATS)
Employee engagement software
360 feedback tools software
Online appointment scheduling software
Survey software
Demand generation software
Lead generation software
Event management software
Recruiting software
Talent acquisition suites software
Talent management software
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Appointment tracking software
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Band booking software
Equipment maintenance software
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Football league management software
Football manager software
Football team management software
Hall booking software
Maintenance management software
Registration software
RSVP management software
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Service lifecycle management software
Service planning software
Work order software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$39 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Accommodation and food services
- Real estate and property management
- Healthcare and life sciences
What is Jotform
Jotform is a cloud-based online form builder used to create forms for data collection workflows such as lead capture, registrations, surveys, and internal requests. It targets teams and individuals that need to publish forms, accept payments, automate routing/approvals, and store submissions without building custom software. The platform includes templates, conditional logic, integrations, and companion apps (for example, mobile form collection and PDF generation) to support end-to-end intake processes. It is commonly deployed as a front-end data capture layer that connects to CRM, email, spreadsheets, and other business systems.
Fast form and workflow setup
Jotform provides a drag-and-drop builder, a large template library, and reusable form elements that reduce time to launch new intake flows. Conditional logic, calculations, and multi-page forms support more complex data capture without custom code. Teams can standardize common processes (registrations, requests, checklists) and replicate them across departments.
Broad integrations and connectors
The product integrates with common business tools (for example, CRM, email marketing, spreadsheets, and collaboration apps) to route submissions and trigger follow-up actions. Webhooks and API options support custom integrations when a prebuilt connector is not available. This makes it suitable as a lead capture and registration front end that feeds downstream systems used for sales and operations.
Payments, approvals, and documents
Jotform supports payment collection through supported payment processors, which is useful for event registration, deposits, and service requests. Approval workflows and notifications help operationalize submissions for internal review and sign-off. PDF generation and document-oriented features help convert submissions into standardized records for sharing and archiving.
Not a full CRM or ATS
While Jotform can capture leads and applicants, it does not provide the depth of pipeline management, forecasting, and account-level controls typical of dedicated CRM platforms. Recruiting use cases may require additional tooling for candidate sourcing, interview scheduling, and compliance workflows. Many organizations use it as an intake layer and rely on another system of record for ongoing relationship or applicant management.
Governance varies by plan
Advanced controls such as centralized administration, granular permissions, and enterprise governance features may depend on higher-tier plans. Larger organizations may need to validate how the product supports data retention, auditability, and standardized deployment across multiple teams. This can add planning effort when rolling out forms at scale.
Complexity in large form estates
As the number of forms, integrations, and automations grows, maintaining consistency (field naming, routing rules, and downstream mappings) can become operationally demanding. Reporting across many forms may require additional structuring or exporting data to analytics tools. Organizations with heavy customization needs may encounter limits that necessitate custom development or complementary platforms.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter (Free) | $0 (Starter) | 5 active forms; 100 monthly submissions; 100 MB upload space; 1,000 monthly form views; includes Jotform branding. |
| Bronze | $39 per month (monthly) | 25 active forms; 1,000 monthly submissions; 1 GB upload space; ~10,000 monthly form views; no Jotform branding. |
| Silver | $49 per month (monthly) | 50 active forms; 2,500 monthly submissions; 10 GB upload space; ~100,000 monthly form views; higher payment/submission limits. |
| Gold | $129 per month (monthly) | 100 active forms; 10,000 monthly submissions; 100 GB upload space; HIPAA features available; highest non-Enterprise limits. |
| Enterprise | Custom pricing | Contact sales for custom/enterprise plans (multi-user, SSO, custom domain, white‑label, SLA, data residency, HIPAA options). |
Seller details
Jotform Inc.
San Francisco, CA, USA
2006
Private
https://www.jotform.com/
https://x.com/jotform
https://www.linkedin.com/company/jotform/
