MailerLite
Landing page builders
Email deliverability tools
Email marketing software
Email template builder software
Email testing software
Email verification software
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$10 per month
Free TrialFree version
Small
Medium
Large
- Accommodation and food services
- Retail and wholesale
- Education and training
What is MailerLite
MailerLite is an email marketing platform used to create, send, and automate email campaigns for small to mid-sized organizations and creators. It includes a drag-and-drop email editor, audience management, automation workflows, and reporting, with optional landing pages, forms, and basic website-building features. The product typically fits teams that need straightforward campaign execution and list growth tools without adopting a broader CRM-centric suite.
Integrated email and landing pages
MailerLite combines email campaigns with landing pages, signup forms, and pop-ups in one interface. This reduces reliance on separate tools for lead capture and basic conversion flows. For teams comparing multi-module marketing suites, this provides a simpler setup for common newsletter and lead-gen use cases.
Accessible template and editor tools
The platform provides a drag-and-drop email template builder and reusable content blocks for consistent layouts. It supports building newsletters and promotional emails without requiring HTML expertise. This is practical for small teams that need to produce campaigns quickly and maintain brand consistency.
Automation and segmentation basics
MailerLite includes automation workflows for common triggers (for example, signups and link clicks) and supports segmentation based on subscriber attributes and behavior. These capabilities cover many lifecycle messaging needs such as welcome series and simple nurture sequences. It offers a lighter-weight alternative to more CRM-driven automation approaches in the reference set.
Less depth in advanced automation
Automation features are oriented toward common email sequences rather than complex, multi-object customer journeys. Organizations needing highly granular branching, extensive conditional logic, or deep sales-pipeline alignment may find limitations. Teams with sophisticated lifecycle programs may need a more advanced automation suite.
Limited native deliverability tooling
While the product supports standard sending-domain authentication practices, it is not primarily an email deliverability diagnostics platform. Users looking for dedicated inbox placement testing, deep deliverability analytics, or remediation workflows may need additional specialized tools. This can matter for high-volume senders or teams operating in tightly regulated sending environments.
Not a full CRM suite
MailerLite focuses on email marketing and lead capture rather than end-to-end CRM, service, and revenue operations. Businesses that require built-in deal management, sales automation, and broader customer record management may need integrations or separate systems. This can increase operational complexity as requirements expand.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 — up to 500 subscribers; 12,000 monthly emails | Drag & drop editor; Email automation builder; Websites; 10 landing pages; 1 user seat; 24/7 email & chat support for up to 14 days (trial support). |
| Growing Business | Starts at $10/month (price scales with subscriber count; billed monthly or yearly — save 10% when billed yearly) | Unlimited monthly emails; 3 user seats; Unlimited templates; Sell digital products; Multivariate testing; Unlimited websites & landing pages; Remove MailerLite branding; 24/7 email support. |
| Advanced | Starts at $20/month (price scales with subscriber count) | All Growing Business features plus: Unlimited user seats; Custom HTML editor; Enhanced/branching automations; Promotion pop-ups; Preference center; AI writing assistant; 24/7 live chat & email support; Partner discounts. |
| Enterprise | Custom pricing (contact sales) | For large customers (typically 100K+ subscribers); Dedicated success manager; Dedicated IP & deliverability consultation; Onboarding/training; Account audit and performance improvements. |
Seller details
MailerLite, Inc.
Vilnius, Lithuania
2010
Private
https://www.mailerlite.com
https://x.com/mailerlite
https://www.linkedin.com/company/mailerlite/
