Marketing Creatio
Marketing automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Agriculture, fishing, and forestry
- Transportation and logistics
What is Marketing Creatio
Marketing Creatio is a marketing automation application within the Creatio platform that supports campaign planning, lead and contact engagement, and marketing-to-sales handoff. It is used by mid-sized to enterprise teams that want to combine marketing workflows with CRM data and business process automation. The product emphasizes configurable processes, low-code customization, and multi-step customer journey orchestration across channels.
Unified CRM and marketing data
Marketing Creatio runs on the same platform as Creatio CRM applications, which helps teams align marketing activities with account, contact, and opportunity data. This reduces the need to sync data across separate systems for segmentation and attribution. It also supports tighter coordination between marketing and sales processes when both use Creatio.
Low-code process configurability
The platform provides low-code tools to model workflows, approvals, and routing logic around campaigns and lead management. This can reduce reliance on custom development for common process changes. It is particularly useful for organizations with complex governance or multi-team handoffs that need repeatable, auditable processes.
Enterprise-grade journey orchestration
Marketing Creatio supports multi-step customer journeys and campaign execution with rules-based branching and event-driven actions. It is designed to handle more complex lifecycle programs than lightweight email-centric tools. This makes it suitable for organizations that need structured nurture programs and coordinated touchpoints across teams.
Implementation effort and skills
The product’s flexibility typically requires configuration work to match an organization’s data model and processes. Teams may need platform administrators or partner support to implement and maintain workflows. This can increase time-to-value compared with simpler, preconfigured marketing automation products.
Best fit within Creatio stack
Marketing Creatio delivers the most value when used alongside other Creatio modules (e.g., sales and service) and the common data model. Organizations that already standardize on another CRM may face additional integration and change-management work. In those cases, the overall solution can be heavier than a standalone marketing automation tool.
Pricing and packaging complexity
Creatio products are commonly sold with modular packaging and user-based licensing, which can be harder to estimate for cross-functional deployments. Costs can rise as additional platform capabilities, environments, or modules are added. Buyers often need careful scoping to avoid paying for unused functionality.
Plan & Pricing
| Plan / Item | Price | Key features & notes |
|---|---|---|
| Marketing Creatio (module) | $15 per user/month | Official Creatio listing shows Marketing (module) priced at $15 per user/month; marketed as an AI-native, end-to-end marketing automation product and available as a standalone product or as part of the unified suite. 14-day free trial available. |
| Creatio platform — Growth plan | $25 per user/month | Core platform plan (Growth) listed on Creatio site; described for SMBs. |
| Creatio platform — Enterprise plan | $55 per user/month | Core platform plan (Enterprise) listed on Creatio site; described for corporate/enterprise needs. |
| Creatio platform — Unlimited plan | $85 per user/month | Core platform plan (Unlimited) listed on Creatio site; described for advanced/large organizations. |
Notes: Creatio uses a composable pricing model. The official site indicates CRM products (Sales, Marketing, Service) are priced at $15/user/month and can be purchased separately or as a complete suite. A 14-day free trial is offered on the official site. Pricing pages also provide contact options and a checkout flow for personalized pricing.
Seller details
Creatio
Boston, MA, USA
2016
Private
https://www.creatio.com/
https://x.com/Creatio
https://www.linkedin.com/company/creatio/
