Medallia Video
Consumer video feedback software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Medallia Video
Medallia Video is a video feedback and research capability within the Medallia customer experience (CX) platform that collects and analyzes customer-recorded video responses. It is used by CX, insights, and research teams to capture qualitative feedback at scale, often alongside surveys and other experience signals. The product emphasizes workflow integration with broader CX programs and supports analysis of video content to help teams categorize and act on feedback. It is typically deployed in mid-market to enterprise environments that already use Medallia for experience management.
Integrated with CX programs
Medallia Video fits into Medallia’s broader experience management workflows, including survey programs, case management, and reporting. This reduces the need to stitch together separate tools for recruiting, collection, and downstream action. For organizations running ongoing CX measurement, video can be added as another feedback channel rather than a standalone research project. This integration can simplify governance, permissions, and operational ownership across teams.
Supports scalable qualitative capture
The product enables collection of customer-recorded video responses, which can provide richer context than text-only feedback. It is suited to capturing open-ended reactions, product/service experiences, and narrative explanations. Compared with tools focused primarily on moderated sessions, asynchronous video can be collected from larger samples with less scheduling overhead. This can help teams complement quantitative metrics with qualitative evidence.
Enterprise administration and controls
As part of an enterprise CX platform, Medallia Video typically aligns with centralized administration, user management, and program-level controls. This can be beneficial for regulated or multi-brand organizations that require standardized processes and oversight. It also supports cross-functional sharing of insights within the same platform used for other experience data. These characteristics tend to match enterprise procurement and IT requirements.
Less standalone research flexibility
Teams looking for a dedicated, research-first video feedback tool may find Medallia Video more oriented toward CX program workflows than ad hoc UX research. Some organizations prefer specialized tooling for participant management, study design, and researcher-centric analysis workflows. If a team’s primary need is rapid, independent research projects, platform coupling can add process overhead. Fit is strongest when video is one component of a broader CX stack.
Best value with Medallia suite
Medallia Video is most compelling when used alongside other Medallia modules and data sources. Organizations not already using Medallia may face higher switching costs and longer implementation cycles than with lighter-weight point solutions. Procurement may involve enterprise contracting and platform decisions beyond the video use case. This can be disproportionate for small teams with narrow requirements.
Implementation and governance overhead
Enterprise deployments often require configuration, privacy review, and governance for collecting and storing customer video. Operationalizing video feedback at scale can also require defined processes for moderation, retention, and internal access. Compared with simpler tools, time-to-launch may be longer due to stakeholder alignment and compliance checks. Ongoing administration may require dedicated platform owners.
Plan & Pricing
Pricing model: Experience Data Record (EDR) — usage/volume-based, priced in annual tiers (Medallia Experience Cloud).
Free tier/trial: No permanently free plan or time-limited free trial is published on the Medallia product or pricing pages.
Example costs: Not listed on Medallia's official site for Medallia Video or the EDR pricing page.
Discount/options: Medallia describes flexible, annual tiered EDR pricing and encourages contacting Sales for quotes and to discuss scale/commitment; no public SKUs or rates shown.
Notes: Medallia Video is listed as a signal/feature included within the Medallia Experience Cloud and the EDR pricing model (video feedback is explicitly called out), but specific prices for Medallia Video are not published on Medallia’s site — visitors are prompted to "Request a demo" or "Talk to Sales."
Seller details
Medallia, Inc.
Pleasanton, CA, USA
2001
Private
https://www.medallia.com/
https://x.com/medallia
https://www.linkedin.com/company/medallia/
