Odoo CRM
CRM software
Contact management software
Customer experience software
Lead management software
Salesforce software
Sales force automation software
AI CRM tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$24.90 per user per month
Free TrialFree version
Small
Medium
Large
- Agriculture, fishing, and forestry
- Construction
- Manufacturing
What is Odoo CRM
Odoo CRM is a customer relationship management application within the broader Odoo business suite, used to track leads, manage sales pipelines, and coordinate sales activities. It targets small to mid-sized organizations that want CRM capabilities integrated with adjacent functions such as invoicing, marketing, helpdesk, and ERP workflows. The product uses a kanban-style pipeline and supports automation through configurable stages, activities, and integrations with other Odoo apps. Deployment is available via Odoo Online (cloud) or self-hosted Odoo installations, depending on edition and requirements.
Suite-wide process integration
Odoo CRM connects natively with other Odoo applications such as Sales, Invoicing, Email Marketing, Helpdesk, and Accounting, reducing the need for third-party connectors. This supports end-to-end workflows from lead capture through quotation, order, and billing when organizations standardize on Odoo. For teams that want a single data model across front and back office, this can simplify reporting and handoffs. It is particularly useful when CRM is part of a broader operational system rather than a standalone tool.
Flexible pipeline configuration
The pipeline is organized around stages and activities that can be tailored to a company’s sales process. Users can manage opportunities in a kanban view, schedule next actions, and apply rules to route or prioritize work. This configuration approach supports different sales motions (e.g., inbound qualification vs. account-based selling) without requiring custom code for basic changes. It aligns well with teams that need adaptable workflows rather than a fixed methodology.
Multiple deployment options
Odoo can be used as a hosted cloud service or deployed on-premises/self-managed, which can matter for data residency, integration, or IT governance requirements. Organizations can choose between editions and hosting models to match budget and control needs. This flexibility can be advantageous compared with tools that are cloud-only. It also enables deeper customization for teams willing to manage upgrades and infrastructure.
CRM depth varies by needs
As part of a broad suite, Odoo CRM may not match the depth of specialized enterprise CRM platforms for advanced forecasting, complex territory management, or highly granular sales performance management. Some capabilities depend on additional Odoo apps or custom development to reach parity with more mature sales-focused systems. Teams with complex multi-entity sales operations may need careful fit-gap analysis. This can increase implementation time compared with simpler, sales-only products.
Customization can add complexity
Odoo’s flexibility often leads to configuration and customization decisions that require experienced administrators or implementation partners. Custom modules and integrations can complicate upgrades, testing, and long-term maintenance. Organizations without internal Odoo expertise may face higher services costs than expected. Governance is important to avoid inconsistent processes across teams.
AI features depend on edition
AI-related CRM capabilities in Odoo can vary by version, edition, and enabled services, and may not provide the same breadth of embedded AI features found in some AI-first CRM tools. Buyers should validate which AI functions are available in their intended deployment (cloud vs. self-hosted) and what data is required. In practice, some “AI” outcomes may rely on rule-based automation rather than predictive models. This can affect expectations for lead scoring, next-best actions, and automated insights.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| One App Free | $0 | One app on Odoo Online, unlimited users (e.g., you can install only the CRM app and remain on the free one-app plan). |
| Standard | $24.90 per user/month (billed annually) | Access to all Odoo apps on Odoo Online; includes hosting, maintenance, unlimited support; discount conditions apply for initial users. |
| Custom | $49.00 per user/month (billed annually) | Access to all apps; includes Odoo Studio, Multi-Company, External API; can be used with Odoo Online, Odoo.sh (hosting cost for Odoo.sh not included) or on‑premise. |
Seller details
Odoo S.A.
Ramillies, Belgium
2005
Private
https://www.odoo.com/
https://x.com/Odoo
https://www.linkedin.com/company/odoo/
