REW (Real Estate Webmasters)
Real estate CRM software
Real estate marketing software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$350 per month
Free Trial unavailableFree version unavailable
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- Professional services (engineering, legal, consulting, etc.)
- Education and training
- Banking and insurance
What is REW (Real Estate Webmasters)
REW (Real Estate Webmasters) is a real estate website and digital marketing platform that also includes CRM capabilities for lead capture and follow-up. It is used by real estate agents, teams, and brokerages to run IDX-enabled websites, manage inbound leads, and execute marketing workflows tied to listings and content. The product is typically positioned as an integrated website + lead generation + CRM stack rather than a standalone CRM.
Integrated IDX website and CRM
REW combines an IDX-enabled real estate website with lead capture and CRM-style contact management in one platform. This reduces the need to stitch together separate website, forms, and lead-routing tools. For teams and brokerages, it supports a single system for web traffic conversion and initial lead handling.
Lead capture and routing tools
The platform focuses on converting website visitors into leads through registration prompts, property search features, and inquiry forms. It supports routing and assignment of leads to agents and tracking of lead status through follow-up. This aligns well with organizations that prioritize inbound lead generation from their own web presence.
Services-oriented implementation option
REW is known for offering done-for-you or assisted services around website buildouts and ongoing marketing support in addition to software. This can help customers who lack in-house web development or digital marketing resources. It also provides a clearer path to launching a branded site compared with tools that assume self-service setup.
Less CRM depth than specialists
While REW includes CRM functions, organizations with complex pipelines, advanced automation, or multi-channel sales operations may find it less comprehensive than dedicated CRM platforms. Reporting and workflow customization can be more limited when compared to systems built primarily for CRM. Teams that need extensive integrations across a broader sales stack may require additional tools.
Website-centric architecture
REW’s value is strongest when the customer’s primary lead source is their own IDX website. If leads primarily come from third-party portals, offline channels, or property management workflows, the website-first model may be a weaker fit. Customers may end up paying for web capabilities they do not fully use.
Potential cost and vendor lock-in
An integrated website + CRM approach can increase switching costs because the website, SEO assets, and lead database are tied to one vendor. Migrating to another website platform or CRM can require data export, URL/SEO planning, and rebuild work. This can be a consideration for brokerages that want maximum portability across vendors.
Plan & Pricing
REW CRM — Pricing (official REW site)
| Plan | Price | Key features & notes |
|---|---|---|
| Single User | $350 per month | Includes REW CRM for one user. Additional users $50 per user/month. Dialer & texting add-on $40 per user/month (includes 500 texts & 500 dialer minutes). Source: REW Pricing page. |
| Small Team | $499 per month | Includes REW CRM + Dialer/Texting for up to 5 users. Additional users $25 per user/month; additional dialer/texting $35 per user/month. Includes 2,000 texts and 2,000 dialer minutes on-platform for the included users. |
| Large Team | $799+ per month | Includes REW CRM + Dialer/Texting for up to 10 users. Additional users $20 per user/month; additional dialer/texting $30 per user/month. Scales to any size. |
| Brokerage (25+) | $1,000 per month | Brokerage package listing on pricing page; described as for 25+ users and includes REW CRM + Dialer. For larger brokerages, per-user pricing/discounts apply. |
Other official REW products & costs (official site pages)
| Product / Item | Price | Key features & notes |
|---|---|---|
| Agent Website — Setup (regular) | $5,000 (regular); discounted to $4,000 (12-mo), $3,000 (24-mo), $2,500 (36-mo) | One-time setup for an agent website; includes hosting on a dedicated server and IDX setup/integration with one MLS. |
| Agent Website — Monthly hosting / SaaS | $499 per month | Monthly hosting, SaaS, and support for agent sites (listed on agent/brokerage pages). |
| Brokerage Website — Setup (regular) | $5,000 (regular); discounted options as above | Brokerage setup pricing with included modules; monthly hosting $499. |
| Additional MLS | $999 one-time; $40 per month | Per official site additional-MLS fees listed on brokerage/agent pages. |
| Programming / Design | $125 per hour (official site rates) | Custom work charged per-hour as listed on site. |
| Guaranteed Sale Program (special program) | Platform $500/month + minimum PPC $1,000/month (total $1,500/month) | Program that includes site, IDX, REW CRM and a money-back guarantee if the program doesn't pay for itself (official program terms & FAQ). |
Notes & caveats (from official site):
- REW advertises a refundable/money-back guarantee on certain programs (Guaranteed Sale Program and CRM ROI guarantee) and various promotional discounts (summer promotion/new packages) on their official pages.
- Exact costs for larger enterprise/custom projects may be higher (pricing page shows "$799+" for Large Team and site design/custom work billed separately); some offers/promotions may be time-limited.
Seller details
Real Estate Webmasters Inc.
Vancouver, BC, Canada
2004
Private
https://www.realestatewebmasters.com/
https://x.com/REWebmasters
https://www.linkedin.com/company/real-estate-webmasters/
