Vagaro
Merchant marketing software
On-demand wellness software
Business scheduling software
Appointment reminder software
Calendar software
Online appointment scheduling software
Coaching software
Gym management software
Personal training software
Studio management software
Nutritionist software
Medical spa software
Spa and salon management software
Fitness software
Health care software
Specialty practice management software
Dance studio software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$23.99 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Arts, entertainment, and recreation
- Education and training
- Retail and wholesale
What is Vagaro
Vagaro is a cloud-based business management platform for appointment-based service providers, with a strong focus on salons, spas, and wellness businesses. It combines online booking, calendar and staff scheduling, client management, automated reminders, payments, and marketing tools in one system. The product targets independent professionals and multi-staff locations that need consumer-facing booking and day-to-day operations support. It also offers a marketplace-style discovery/booking experience for clients alongside the business management suite.
End-to-end booking and POS
Vagaro supports online appointment scheduling, calendar management, and point-of-sale/payment processing in a single workflow. This reduces the need to stitch together separate tools for booking, checkout, and client records. It fits common front-desk scenarios such as multi-provider scheduling, service menus, and add-ons. The unified flow is useful for businesses that want booking-to-payment continuity.
Client communications and reminders
The platform includes automated appointment reminders and client messaging features that help reduce no-shows. Businesses can configure notifications and follow-ups tied to bookings. Centralized client profiles support repeat visits and service history tracking. These capabilities align with appointment-heavy operations where consistent communication is operationally important.
Marketplace-style consumer booking
Vagaro provides consumer-facing discovery and booking options that can complement a business’s own website booking. This can help providers accept bookings from clients who prefer a directory/app experience rather than calling. It differentiates from tools that focus only on internal scheduling by adding an external demand channel. The approach is relevant for small providers seeking incremental visibility.
Wellness breadth can dilute depth
Vagaro spans many verticals (salon, spa, fitness, coaching, and some healthcare-adjacent use cases), which can mean certain specialty workflows are less deep than purpose-built systems. Organizations with complex clinical documentation, insurance/billing, or regulated healthcare requirements may need additional systems. Advanced specialty practice management needs may exceed what a general appointment platform provides. Buyers should validate workflow fit for their specific service model.
Payments and fees dependency
Businesses that adopt the built-in payments and related commerce features can become operationally dependent on the vendor’s payment stack and associated pricing. This can limit flexibility for organizations that require a specific merchant processor or negotiated enterprise rates. Payment-related constraints can also affect reporting and reconciliation processes. Prospective customers should review payment terms and total cost of ownership.
Complexity for very small teams
Because Vagaro covers scheduling, marketing, memberships/packages, and other operational modules, setup and ongoing configuration can take time. Solo providers with simple scheduling needs may find the breadth more than they require. Feature-rich systems can introduce administrative overhead for small teams. A careful implementation plan is often needed to avoid underutilized modules.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Just Me (1 bookable calendar) | $23.99 per month (Limited-time promotional price; regular shown $30.00) | Includes 1 bookable calendar, online booking (Vagaro Marketplace, Instagram, Facebook, Apple Maps), automated notifications & appointment reminders, 1,000 free email marketing messages/month, free data transfer, 24/7 phone/email/chat support, reporting, sell memberships/packages/gift certificates. |
| 2 bookable calendars | $33.99 per month | Base subscription + $10 per additional employee calendar; all Just Me features. |
| 3 bookable calendars | $43.99 per month | Base subscription + $20 (2 x $10) for additional calendars; all Just Me features. |
| 4 bookable calendars | $53.99 per month | Base subscription + $30 for additional calendars; all Just Me features. |
| 5 bookable calendars | $63.99 per month | Base subscription + $40 for additional calendars; all Just Me features. |
| 6 bookable calendars | $73.99 per month | Base subscription + $50 for additional calendars; all Just Me features. |
| 7 bookable calendars | $83.99 per month | Base subscription + $60 for additional calendars (max chargeed for up to 7 licenses). After paying for seven licenses, you can add new employees at no additional charge. |
| Enterprise / Multiple locations | Custom pricing (Contact Sales) | Multi-location or larger businesses moved to enterprise; custom quotes. |
Additional optional add-ons (monthly): Forms $10/mo; Get Featured $10/mo; Online Shopping Cart $10/mo; Check-in App $10/mo; Live Stream $10/mo; Vagaro MySite $20/mo; Branded App $100/mo (limited-time / may have one-time dev cost); Vagaro Drive starting at $10/mo; Text Marketing starting at $20/mo; Payroll $34/mo + $5/employee; Credit card processing rates start at 2.2% (US).
Seller details
Vagaro Inc.
Pleasanton, CA, USA
Private
https://www.schedulicity.com/
https://x.com/schedulicity
https://www.linkedin.com/company/schedulicity/
