WPForms
Online form builder software
AI forms tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49.50 per year
Free Trial unavailable
Free version
Small
Medium
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- Education and training
- Real estate and property management
- Information technology and software
What is WPForms
WPForms is a WordPress plugin for building and publishing online forms such as contact forms, lead capture forms, surveys, and payment forms. It targets WordPress site owners, marketers, and small businesses that want to create forms inside the WordPress admin and route submissions to email, spreadsheets, or connected business apps. The product emphasizes a drag-and-drop builder, prebuilt templates, and WordPress-native embedding via blocks/shortcodes. Paid tiers add features such as conditional logic, file uploads, payments, and integrations with email marketing and CRM tools.
WordPress-native form creation
WPForms runs inside WordPress and uses common WordPress patterns for embedding forms (blocks, shortcodes, widgets). This reduces the need for separate hosting or external form pages for teams that already manage their web presence in WordPress. It also aligns with typical WordPress user roles and site administration workflows.
Broad template and field options
The builder supports common business form types (contact, registration, surveys/polls, quotes) and a wide range of fields. Features such as conditional logic, multi-page forms, and file uploads help support more complex intake workflows than basic contact forms. This can reduce reliance on a separate workflow tool for straightforward data collection.
Integrations for lead routing
WPForms provides integrations and add-ons for routing submissions to email marketing platforms, CRMs, and other business systems, plus webhooks/Zapier-style connectivity depending on plan. This helps teams move form leads into downstream sales or marketing processes without manual copy/paste. It fits organizations that want lightweight lead capture rather than a full CRM suite.
WordPress dependency
WPForms requires a WordPress site; it is not a standalone form platform. Organizations running multiple web properties on different CMSs may need additional tools to standardize form creation across sites. This can increase operational complexity compared with vendor-agnostic form builders.
Advanced features gated by tiers
Capabilities such as certain integrations, payments, and more advanced automation typically require higher-tier licenses and/or specific add-ons. Total cost can increase as teams expand use cases beyond basic contact forms. Buyers should map required integrations and features to the exact plan before standardizing.
Limited end-to-end workflow management
WPForms focuses on form creation and submission handling rather than full pipeline management, campaign automation, or deal tracking. Teams often still need separate systems for lead qualification, sales workflows, and ongoing customer communications. Compared with broader customer engagement suites, it is narrower in scope by design.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $49.50 per year (introductory; normally $99.00/year) | Use on 1 site; Unlimited forms & submissions; Advanced form fields; Smart conditional logic; File uploads; Spam protection; Email summaries; Multi-page forms; Plugin updates. |
| Plus | $99.50 per year (introductory; normally $199.00/year) | Use on 3 sites; Everything in Basic + Marketing integrations (Mailchimp, AWeber, Constant Contact, GetResponse, ConvertKit, etc.); Smart Workflows; Data routing; User segmentation; Slack & Twilio integrations; Standard support. |
| Pro | $199.50 per year (introductory; normally $399.00/year) | Use on 5 sites; Everything in Plus + Payment integrations (Stripe Pro, Square Pro, PayPal); Recurring subscriptions; Coupons; Calculations; Surveys & Polls; Save & Resume; Digital Signatures; Google Sheets/Drive/Calendar integrations; 10,000+ Zapier integrations. |
| Elite | $299.50 per year (introductory; normally $599.00/year) | Use on Unlimited sites; Everything in Pro + Premium integrations (Authorize.Net, Salesforce, HubSpot, Zoho CRM, Airtable, Pipedrive); Entry Automation & Webhooks; Multisite support; Advanced access control; Client management; Priority/premium support. |
Notes: Prices on the official WPForms pricing page are shown in USD and currently display a 50% introductory discount for each tier. WPForms offers a 14-day money-back guarantee; the pricing page also states that special introductory pricing applies and that all renewals are at full price.
Seller details
WPForms, LLC
West Palm Beach, Florida, United States
2016
Private
https://wpforms.com/
https://x.com/wpforms
https://www.linkedin.com/company/wpforms
