Apptimize
A/B testing tools
Mobile app optimization software
Feature management software
Conversion rate optimization tools
Application development software
Mobile development software
- Features
- Ease of use
- Ease of management
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- Information technology and software
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What is Apptimize
Apptimize is a mobile experimentation and optimization platform used to run A/B tests, multivariate tests, and feature rollouts in iOS and Android apps. Product, growth, and engineering teams use it to test UI/UX changes, onboarding flows, paywalls, and other in-app experiences and to measure impact on conversion and retention. The product combines an SDK-based experimentation framework with targeting, segmentation, and results reporting. It is commonly deployed where teams need controlled releases and experimentation without shipping a new app version for every change.
Mobile-first experimentation SDK
Apptimize is designed around native mobile app testing, using an SDK approach that supports experiments directly in iOS and Android environments. This fits teams that need to test in-app UI and behavior rather than only web experiences. It supports common mobile experimentation patterns such as onboarding and paywall testing. The focus on mobile reduces the need to adapt web-centric testing tools to app constraints.
Feature rollouts and targeting
The platform supports controlled feature releases, including audience targeting and segmentation for experiments and rollouts. This helps teams limit exposure, run phased launches, and compare outcomes across user cohorts. It aligns experimentation with feature management workflows used by product and engineering teams. These controls are useful for reducing risk during app changes.
Experiment measurement workflow
Apptimize provides built-in reporting to evaluate experiment performance against defined metrics. Teams can use it to compare variants and monitor outcomes over time within the same tool used to deploy the test. This supports a repeatable test-and-learn process for mobile product iteration. It is particularly relevant for conversion rate optimization in app funnels.
Primarily focused on mobile apps
Apptimize is centered on native mobile experimentation, so organizations seeking a single platform spanning web, server-side, and broader customer engagement may need additional tools. Teams with significant web experimentation requirements may find the product less comprehensive than web-first testing suites. This can increase operational overhead when coordinating cross-channel experiments. Fit depends on whether mobile is the primary optimization surface.
SDK integration and maintenance
Using Apptimize typically requires adding and maintaining an SDK in mobile applications. This introduces engineering work for initial implementation, upgrades, and governance around experiment configuration. Some organizations also require additional review for performance, privacy, and release processes. These factors can slow adoption compared with lighter-weight approaches.
Analytics stack dependencies
Experimentation programs often rely on consistent event instrumentation and alignment with an organization’s analytics and attribution tooling. If tracking plans are incomplete or metrics definitions differ across systems, results interpretation can be difficult. Teams may need extra work to connect experimentation outcomes to downstream KPIs and reporting. This is a common constraint for mobile optimization platforms that sit alongside separate analytics tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard (Feature Flags) | Free ("Free Feature Flags" on official site) | Team administrative controls; Targeting and segmentation; Data export via API; Bonus: 30-day full-feature trial; "Start Free Account" available. |
| Advanced (Feature Flags) | Contact sales / Not publicly disclosed | Unlimited feature flags; Team administrative controls; Targeting & segmentation; Pilot users targeting; Full data export capabilities; Automatic event importing; pricing "Contact Us" on official site. |
| Enterprise (A/B Experiments + Feature Flags) | Contact sales / Not publicly disclosed | Everything in Advanced plus Cross-Platform A/B Experiments; Instant updates; Results dashboard; pricing "Contact Us" on official site. |
Seller details
Airship Group, Inc.
Portland, OR, USA
2009
Private
https://www.airship.com/
https://x.com/airship
https://www.linkedin.com/company/airship/
