Airship
Mobile marketing software
Push notification software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Airship
Airship is a customer engagement platform focused on orchestrating and delivering push notifications and other mobile-first messaging across apps and web. It is used by marketing, product, and lifecycle teams to run segmented campaigns, automate journeys, and manage opt-in/consent and preference experiences. The platform combines message composition, audience targeting, experimentation, and analytics with SDK-based delivery infrastructure. Airship also supports complementary channels such as in-app messaging, SMS, email, and web push depending on plan and configuration.
Mature push delivery infrastructure
Airship provides SDKs and delivery tooling designed for high-volume mobile push and web push use cases. It supports common push capabilities such as segmentation, scheduling, deep links, and rich notification formats where supported by OS/browser. Teams can centralize push operations across multiple apps and platforms rather than relying on ad hoc tooling. This is particularly useful for organizations where push is a primary retention and re-engagement channel.
Cross-channel journey orchestration
The platform supports building automated customer journeys that can include push alongside other messaging and in-app experiences. Marketers can coordinate triggers, branching logic, and frequency controls to reduce channel conflicts. This helps teams move beyond one-off blasts to lifecycle programs. It also provides a single place to manage rules that affect multiple channels.
Targeting, testing, and analytics
Airship includes audience segmentation and personalization features to tailor messages based on attributes and behaviors captured via the SDK and integrations. It supports experimentation approaches such as A/B testing and performance measurement for message variants and campaigns. Reporting helps teams evaluate delivery, opens, and downstream engagement metrics. These capabilities reduce dependence on separate point tools for optimization.
Implementation requires engineering effort
Airship typically requires mobile/web SDK implementation and ongoing event/attribute instrumentation to realize its targeting and automation capabilities. Organizations without dedicated app engineering resources may face longer time-to-value. Data layer design (events, attributes, identity) can materially affect results and requires coordination across teams. This can be more complex than lightweight messaging tools that rely primarily on CSV uploads or basic lists.
Pricing can be enterprise-oriented
Airship is commonly positioned for mid-market to enterprise mobile programs, which can make total cost higher than simpler messaging products. Costs may scale with message volume, MAUs, or enabled modules/channels depending on contract structure. This can be a constraint for smaller teams that only need basic push sends. Budget planning often requires careful scoping of channels and usage.
Best fit is mobile-first
While Airship supports web and additional channels, its strongest use cases center on mobile app engagement. Organizations that primarily run email-centric marketing operations may find they still need a separate system of record for broader marketing automation and lead management. Some advanced attribution, ad-tech, or app store optimization workflows may require additional specialized tools and integrations. Fit is highest when push and in-app experiences are core to the engagement strategy.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free (Starter) | $0 — free account | Official docs state new accounts "start on our free plan" (create account at go.airship.com). Bronze (self-service) support for free customers; access to docs and community; upgrade to paid plans any time. |
| Essentials / Essentials Starter (AXP Essentials) | Not publicly listed — contact sales / start with Essentials | Self-service, no-code platform for growth-focused teams (native UI, automation, real-time orchestration). Pricing page invites users to "START WITH ESSENTIALS" but does not list dollar amounts; add-ons (e.g., Feature Flags) and tier names (Essentials Starter) referenced in docs. |
| Airship Experience Platform (AXP) / Enterprise | Custom pricing — get a quote / contact sales | Unified cross-channel enterprise platform (email, SMS/RCS/MMS, push, web notifications, mobile wallet, app/web orchestration, personalization, journey orchestration, analytics, integrations, strategic services). Official site requires requesting a quote / booking a meeting; no public list prices. |
Notes: Specific feature trials are available via official Airship landing pages (examples below): In-App Automation — 30-day trial; Predictive Send Time Optimization — 30-day trial; Apple News Notifications — 30-day trial; Airship has previously offered limited-time promotions (e.g., web notifications free for 90 days).
Seller details
Airship Group, Inc.
Portland, OR, USA
2009
Private
https://www.airship.com/
https://x.com/airship
https://www.linkedin.com/company/airship/
