Airship.
Feature management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Airship. and its alternatives fit your requirements.
Contact the product provider
Free TrialFree version
Small
Medium
Large
- Accommodation and food services
- Media and communications
- Retail and wholesale
What is Airship.
Airship is a customer engagement platform centered on mobile and web messaging, including push notifications, in-app messaging, SMS, email, and audience segmentation. Product and marketing teams use it to orchestrate cross-channel campaigns and automate lifecycle messaging based on user behavior and attributes. It also provides experimentation and personalization capabilities that can support controlled rollouts and message/content testing. Compared with tools focused primarily on feature flags, Airship is typically positioned as an engagement suite with experimentation as part of a broader messaging workflow.
Strong mobile messaging foundation
Airship is widely used for mobile push notifications and in-app messaging, with tooling designed for mobile-first engagement workflows. It supports audience targeting and segmentation to tailor communications to user cohorts. For teams whose primary goal is customer messaging rather than application feature gating, this can reduce the need to stitch together multiple point solutions.
Cross-channel orchestration capabilities
The platform supports multiple channels (e.g., push, in-app, SMS, email) and provides a unified place to coordinate campaigns across them. This helps teams manage consistent messaging and timing across touchpoints. It is a practical fit when experimentation is tied to communications and lifecycle journeys rather than purely to product feature delivery.
Experimentation tied to engagement
Airship includes experimentation and personalization features that can be applied to message content, timing, and audience strategies. This aligns testing with engagement outcomes and campaign operations. For organizations running frequent messaging experiments, having testing embedded in the engagement tool can simplify execution and measurement workflows.
Not a pure feature-flag tool
Airship’s core focus is customer engagement and messaging, not developer-centric feature flagging for application code. Teams looking for advanced flag governance, SDK-level controls, and deep CI/CD-oriented rollout patterns may find the feature management depth less central than in platforms built primarily for feature delivery. This can lead to adopting an additional dedicated feature flag system for engineering-led releases.
Best fit for mobile-first use
The product’s strengths are most pronounced in mobile app engagement use cases, where push and in-app messaging are primary channels. Organizations with predominantly server-side feature rollouts or web-only experimentation may not benefit equally from the broader engagement suite. In those cases, the platform can feel heavier than a narrowly scoped feature management product.
Implementation and data dependencies
Effective targeting, automation, and experimentation depend on correct event instrumentation and user identity management. Teams may need engineering effort to implement SDKs, define events, and maintain data quality for reliable segmentation and measurement. If analytics and data pipelines are fragmented, time-to-value for experimentation and personalization can increase.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| AXP Essentials Starter | Not publicly listed — contact Airship / manage via dashboard | Entry-level AXP plan (named "Essentials Starter" in Airship docs). Can upgrade to Essentials; Feature Flags add-on available via Manage Add-ons. |
| AXP Essentials | Not publicly listed — contact Airship ("Start with Essentials" CTA on pricing page) | Self-service App Experience Platform (no-code UI, automation, real-time orchestration). Best for growth-focused teams building app and web experiences. |
| AXP Enterprise | Custom pricing — contact Airship Sales (get a quote) | Full App Experience Platform with enterprise capabilities: unified cross-channel experiences, customer data management, personalization/segmentation, journey orchestration, testing & optimization, integrations, reporting & analytics, and strategic services. |
Feature Flags (add-on) Pricing model: Usage-based / pay-as-you-go (billing described as usage-based on Airship docs). Free tier/trial: All Airship customers have one complimentary Feature Flag per project (one complimentary flag and rollout per project is stated in Airship documentation). Example costs: Not published on Airship website; exact per-flag or per-rollout pricing not publicly listed. Discount options: Not published; contact Airship Sales for enterprise discounts/commitments.
Notes & links used (official site only): Pricing page lists AXP plans (Essentials, Enterprise) and directs visitors to get a quote; Feature Flags are offered as an add-on and are billed usage-based with one complimentary flag per project (Airship docs). Specific currency amounts or per-user/month rates are not published on the official site.
Seller details
Airship Group, Inc.
Portland, OR, USA
2009
Private
https://www.airship.com/
https://x.com/airship
https://www.linkedin.com/company/airship/
