TheyDo
Customer journey mapping tools
Customer journey analytics software
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$39,000 per year
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
- Public sector and nonprofit organizations
What is TheyDo
TheyDo is a customer journey mapping platform used to document, manage, and communicate end-to-end customer journeys across teams. It supports product, UX, research, and customer-facing teams that need a shared view of journeys, pain points, and opportunities tied to evidence. The product emphasizes structured journey repositories, collaboration workflows, and linking journey steps to insights and initiatives rather than only producing static diagrams.
Structured journey repository
TheyDo organizes journeys in a centralized library rather than treating maps as one-off artifacts. Teams can standardize how journeys are defined, versioned, and reused across products or segments. This helps reduce duplicated mapping work and improves consistency when multiple teams contribute to journey documentation.
Collaboration and governance workflows
The platform supports cross-functional collaboration around journeys, including sharing, commenting, and maintaining ownership. Governance features help teams keep journeys current as products and processes change. This is useful for organizations that struggle to operationalize journey maps beyond workshops and presentations.
Connects journeys to evidence
TheyDo is designed to link journey steps to supporting research and insights so stakeholders can trace why a journey is modeled a certain way. This improves auditability compared with diagram-only tools. It also helps teams prioritize improvements by tying journey issues to documented customer evidence.
Limited native journey analytics
TheyDo primarily focuses on mapping and operationalizing journeys rather than providing deep behavioral analytics out of the box. Organizations that need event-level analysis, attribution, or advanced funnel diagnostics may require additional analytics tooling. This can increase implementation complexity when teams expect a single system for both mapping and quantitative analysis.
CRO features not full-suite
While journey work can inform conversion optimization, TheyDo is not positioned as a full conversion rate optimization suite with experimentation management, A/B testing execution, and statistical reporting. Teams focused on rapid test-and-learn cycles may need separate experimentation and personalization tools. As a result, the product often supports CRO planning more than CRO execution.
Integration depth varies by stack
Value increases when journeys connect to research repositories, product analytics, and customer data sources, but integration requirements depend on the organization’s existing tools. Some teams may need manual processes or custom work to keep evidence and initiatives synchronized. This can slow adoption for organizations seeking turnkey connectivity across their customer data and engagement stack.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Mapping (Free) | Free (permanently) | Core mapping features, up to 10 journeys, unlimited users and viewers, basic integrations (TheyDo blog/product pages reference a Mapping free tier). |
| Trial | Free for 30 days | 30-day free trial including limited Journey AI use; typically includes 5 users, 10 journeys, 1 journey framework, unlimited viewers, AI support & community access (official pricing page). |
| Management | $39,000 per year (billed annually) | Enterprise-tier package (listed as "Starting from $39K"); includes unlimited users, integrations, Customer Success access, SLA & live support, one workspace, ~20 included journeys, Journey AI features (journey mining, summarization, Opportunity Reveal). |
| Strategic | Custom / Contact sales | Enterprise/strategic offering with SSO, data-warehouse connections, legal & security reviews, dashboards & reporting, unlimited workspaces, custom taxonomy/templates/scoring, PDF export, VOC channel integrations, custom branding; pricing by quote (official pricing page). |
