8x8 Communication APIs
SMS marketing software
Video communications software
Call center infrastructure (CCI) software
API platforms
Communication platform as a Service (cPaaS) platforms
Call & contact center software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
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Small
Medium
Large
- Banking and insurance
- Media and communications
- Public sector and nonprofit organizations
What is 8x8 Communication APIs
8x8 Communication APIs is a communications platform that provides developer APIs to embed messaging, voice, and video capabilities into business applications and workflows. It targets product teams and developers building customer engagement, notifications, and contact-center-adjacent experiences that require programmable communications. The offering emphasizes API-based integration with telephony and messaging services rather than an end-user CRM or marketing automation interface. It is typically used to add communications features to existing systems via REST APIs and related developer tooling.
Programmable voice, SMS, video
The product supports multiple communication modalities through APIs, enabling teams to build unified workflows across messaging, voice calling, and video. This reduces the need to stitch together separate point solutions for each channel. It fits use cases such as two-factor authentication, appointment reminders, click-to-call, and in-app video sessions. The API-first approach suits organizations that want communications embedded into their own UI and business logic.
Built for application integration
The platform is designed to be integrated into existing business systems through APIs rather than requiring users to adopt a new front-end tool. This aligns well with organizations that already have a CRM, helpdesk, or custom application and need communications as a component. Compared with tools oriented around sales or marketing UIs, it provides more flexibility for custom workflows. It can support event-driven messaging and transactional communications patterns.
Enterprise communications vendor backing
8x8 operates as an established business communications provider, which can be relevant for procurement, compliance review, and long-term vendor management. Buyers can often align programmable APIs with broader telephony or contact-center initiatives under one vendor relationship. This can simplify contracting and support escalation paths compared with smaller, single-feature providers. It also helps organizations standardize communications capabilities across teams.
Requires developer resources
Most value comes from building and maintaining integrations, which typically requires engineering time and ongoing operational ownership. Teams looking for out-of-the-box campaigns, sequences, and contact management may find it less immediately usable than UI-led marketing or sales communication tools. Implementation often includes handling opt-in/opt-out logic, templates, and delivery monitoring in-house. This can increase time-to-value for non-technical teams.
Not a full marketing suite
While it can send SMS and support messaging workflows, it is not primarily a marketing automation platform with native lead scoring, multi-step campaign builders, and CRM-centric reporting. Organizations may need additional systems for audience segmentation, lifecycle marketing, and attribution. As a result, it can be a component in a broader stack rather than a single system of record. Buyers should validate how analytics and campaign management will be handled.
Telecom compliance complexity
SMS and voice use cases often require compliance with regional regulations and carrier policies (for example, sender registration and consent management). The platform can provide the delivery rails, but customers still need processes and governance to manage consent, content rules, and auditing. Requirements vary by country and use case, which can complicate global deployments. This operational overhead is common in cPaaS implementations and should be planned for.
Plan & Pricing
Pricing model: Pay-as-you-go (usage-based) with subscription and enterprise/custom options.
Free tier/trial: Developer/free starter options exist (see details below).
Example costs (official site items):
- Messaging apps (WhatsApp/Viber/LINE/Zalo): Message prices shown “as low as” $0.0018 (WhatsApp), $0.0015 (Viber), $0.002 (LINE), $0.008 (Zalo). Setup fee: $500; Monthly fee: $500; Custom pricing for >100,000 messages/month.
- SMS (standard SMS): Pay-as-you-go top-up model (no commitment) and Subscription option (discounted rates) with a stated minimum subscription spend of US$500/month. New 8x8 Connect sign-ups show 100 free messages as a starter credit. Country- and carrier-dependent per-message rates are available via downloadable rate sheets or the Get SMS Price List API.
- US 10DLC / regulatory carrier fees (examples listed): Brand registration: $4 (one-time); Campaign setup (T-Mobile example): $50 (one-time); Monthly campaign fees: Regular $10, Charity $5, Low-volume mixed $2; plus carrier surcharges (e.g., AT&T $0.002/SMS, T-Mobile $0.003/SMS, Verizon $0.0025/SMS) applied on top of standard per-message costs.
- Mobile Verification API (OTP): sample country table shows per-message/per-voice sample lines (e.g., United Kingdom and other countries). For United States the page shows SMS: “Speak with Sales” and Voice example: USD $0.03 (sample pricing; may vary by contract/currency).
- Jitsi as a Service (Programmable Video) — tiered MAU pricing (explicit): Developer (25 MAUs) — Free; Basic (300 MAUs) — $99/month; Standard (1,500 MAUs) — $499/month; Business (3,000 MAUs) — $999/month; Enterprise (5,000+ MAUs) — Contact Sales.
Pricing retrieval / API: 8x8 exposes a Get SMS Price List API endpoint for account-specific, country- and carrier-level prices; pricing may also be viewed within 8x8 Connect portal.
Discount/options: Subscription discounts and volume/commitment discounts available; custom/enterprise pricing available for high volumes or special requirements.
(Notes: All pricing and examples above are taken directly from 8x8’s official CPaaS pages; rates vary by country, carrier, message type, and account.)
Seller details
8x8, Inc.
Campbell, California, USA
1987
Public
https://www.8x8.com/
https://x.com/8x8
https://www.linkedin.com/company/8x8/
