
Fillout
Online form builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15 per month
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What is Fillout
Fillout is an online form builder used to create data-collection forms such as intake forms, surveys, registrations, and internal request workflows. It targets teams that need to capture structured responses and route them into spreadsheets, databases, and business systems. The product emphasizes modern form UX (including multi-step flows) and integrations for syncing submissions to common work tools. It is typically used as a front-end data capture layer rather than a full CRM or marketing automation suite.
Modern multi-step form UX
Fillout supports multi-page and conditional form experiences that help teams collect complex information in a guided flow. This is useful for client onboarding, applications, and internal requests where question paths vary by respondent. The interface is designed for building forms quickly without custom code. It fits well when the primary need is a polished data-capture experience.
Broad integration and syncing options
Fillout connects form submissions to common destinations such as spreadsheets and other business tools via native integrations and automation connectors. This reduces manual copy/paste and supports basic workflow automation after submission. Teams can use it to feed leads, requests, or survey results into downstream systems. It is practical for organizations that already rely on multiple SaaS tools.
Templates for common workflows
Fillout provides reusable templates for typical business scenarios like intake, feedback, and registrations. Templates can shorten setup time and standardize data collection across teams. This is helpful for small teams that need consistent forms without designing everything from scratch. It also supports faster iteration when requirements change.
Not a full CRM suite
Fillout focuses on form creation and submission handling rather than end-to-end customer relationship management. Organizations that need pipeline management, sales activity tracking, or advanced contact history typically require a separate system. As a result, Fillout often acts as an input channel feeding other platforms. This can add complexity if a team expects one system to manage the entire lifecycle.
Advanced governance may be limited
Compared with enterprise-grade data collection platforms, organizations may find constraints around centralized governance features such as granular admin controls, advanced auditability, and large-scale workspace management. These capabilities matter for regulated environments and larger deployments. Teams may need additional process controls outside the product. Suitability depends on compliance and IT requirements.
Complex logic can increase upkeep
As forms grow with extensive conditional logic, calculations, and multiple integrations, maintenance effort increases. Changes to downstream schemas (spreadsheets, databases, or automations) can require updates to mappings and validation rules. This can create operational overhead for non-technical owners. Teams may need documented form ownership and change management.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0/month | Unlimited forms, unlimited seats, 1,000 responses/month, multi-page forms, form embedding, collect payments, conditional logic, unlimited file uploads, Fillout Workflows, PDF generation, and other core features. |
| Starter | $15/month | Everything in Free plus all question types, 2,000 responses/month, custom endings, custom themes, redirect on completion. |
| Pro | $40/month | Everything in Starter plus custom emails, 5,000 responses/month, remove all branding, custom share links, custom CSS. |
| Business | $75/month | Everything in Pro plus form analytics, unlimited responses, custom domain, partial submissions, custom code, priority support. |
| Enterprise | Custom pricing | Unlimited seats & submissions, SSO, granular permissions, Salesforce integration, enforce 2FA, audit logs, dedicated support, custom agreements & SLAs; contact sales for pricing. |