Amazon Video Ads
Video advertising software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Retail and wholesale
- Arts, entertainment, and recreation
- Healthcare and life sciences
What is Amazon Video Ads
Amazon Video Ads is a video advertising offering within Amazon Ads that lets advertisers run video campaigns across Amazon-owned and operated properties and selected third-party inventory. It is used by brands and agencies to drive awareness and consideration using streaming TV and online video formats. The product is closely integrated with Amazon’s advertising ecosystem, including audience building and measurement tied to Amazon properties.
Access to Amazon video supply
It provides access to video placements across Amazon’s owned and operated environments, including streaming and online video surfaces where available. This can simplify buying video inventory for advertisers already using Amazon Ads. The supply is aligned to Amazon’s broader media ecosystem, which can be useful for coordinated campaigns across ad formats.
Integrated audience and measurement
It supports audience targeting and reporting within the Amazon Ads stack, enabling consistent workflows across campaign types. Advertisers can use Amazon’s first-party signals for audience creation where available in the platform. Measurement is presented in Amazon Ads reporting, which can reduce reliance on separate tools for basic performance monitoring.
Agency-friendly buying workflows
It supports managed and self-serve buying patterns commonly used by agencies and in-house media teams. Campaign setup, billing, and reporting are handled within Amazon Ads, which can reduce operational overhead when compared with stitching together multiple point solutions. This is particularly relevant for teams already standardizing on Amazon’s ad console and related tools.
Ecosystem-centric activation and data
Campaign execution and measurement are centered on Amazon Ads’ identifiers, inventory, and reporting conventions. This can limit portability of audiences and insights to non-Amazon environments compared with more vendor-neutral ad stacks. Organizations with strict cross-platform governance may need additional processes to reconcile reporting with other channels.
Less control than specialist platforms
Compared with some dedicated video ad platforms, controls for bespoke optimization, custom integrations, or highly specialized workflows may be more constrained. Advanced experimentation, third-party measurement configurations, or custom data pipelines can require additional coordination. Fit depends on how much flexibility a team needs beyond standard buying and reporting.
Eligibility and inventory variability
Available formats, placements, and buying options can vary by country, account type, and Amazon property availability. This can complicate global standardization and forecasting for multinational campaigns. Teams may need to validate inventory access and requirements during planning rather than assuming uniform coverage.
Plan & Pricing
Pricing model: Pay-as-you-go (programmatic CPM via real-time auctions; fixed CPM available via programmatic guaranteed deals) Free tier/trial: No permanently free tier; no time-limited trial indicated on official site Example costs:
- Self-service (Amazon DSP / Online Video Ads): recommended campaign minimum — $10,000 (USD) per campaign.
- Managed-service packages: recommended campaign minimum — $50,000 (USD) per campaign.
- Ads are priced via CPM (dynamic CPMs in real-time auctions); Amazon also offers programmatic guaranteed (fixed-CPM) deals for Prime Video. Discount/options/notes:
- Amazon does not publish standard CPM rates on the product pages; advertisers buy programmatically or contact an account executive for pricing and to run managed-service buys.
- Video creative production services are available as added value with qualifying campaigns or as fee-based services.
Seller details
Amazon Web Services, Inc.
Seattle, Washington, USA
2006
Subsidiary
https://aws.amazon.com/
https://x.com/awscloud
https://www.linkedin.com/company/amazon-web-services/
