AddEvent
Calendar software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$29 per month
Free TrialFree version
Small
Medium
Large
- Accommodation and food services
- Arts, entertainment, and recreation
- Education and training
What is AddEvent
AddEvent is a calendar-link and event distribution tool that lets organizations publish events and enable recipients to add them to their personal calendars (for example, Google Calendar, Outlook, Apple Calendar, and Yahoo). It is commonly used by marketing, event, and customer-facing teams to promote webinars, product launches, training sessions, and appointment-style events from emails, landing pages, and websites. The product focuses on “add to calendar” buttons/links, calendar subscription feeds, and event update propagation rather than full event management or scheduling workflows.
Broad calendar compatibility
AddEvent supports major consumer and enterprise calendar ecosystems, reducing friction for recipients who use different calendar clients. It provides multiple delivery options (buttons, links, and subscription calendars) that work across web and email contexts. This makes it practical for distributing event details at scale without requiring attendees to create accounts.
Embeddable add-to-calendar assets
The product provides embeddable widgets and links that can be placed on websites, landing pages, and in email campaigns. This fits teams that already run marketing automation or website CMS workflows and need a lightweight calendar action. It also centralizes event details so teams can reuse the same event across multiple channels.
Event updates and subscriptions
AddEvent supports calendar subscription feeds, which can keep attendees informed when event details change. This reduces manual follow-up when times, locations, or conferencing links are updated. For recurring programs, subscriptions can be more reliable than one-time calendar files that do not update after import.
Analytics depth may vary
While add-to-calendar interactions can be tracked, the depth of attribution and reporting may not match broader marketing analytics suites. Organizations with strict multi-touch attribution requirements may need to connect events to external analytics and CRM systems. Reporting needs should be validated against the specific plan and tracking method used.
Not a full scheduling suite
AddEvent focuses on adding and subscribing to events rather than end-to-end scheduling, routing, or booking workflows. Organizations needing availability-based scheduling, lead routing, or complex appointment logic typically require additional tools. It is better suited to event promotion and distribution than operational calendar management.
Limited event operations features
Compared with dedicated event management platforms, AddEvent is not designed for ticketing, attendee check-in, venue logistics, or complex registration workflows. Teams may still need separate systems for registration forms, reminders, and attendee communications. This can introduce integration and data consistency work.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Hobby | Free | 100 Add to Calendar clicks (per usage period), 20 RSVPs, 20 Calendar Subscribers; personal/non-commercial use; 1 calendar; 1 user. |
| Small Business | $36 per month (monthly) or $29 per month (billed annually) | 2,500 Add to Calendar clicks (per usage period), 1,000 RSVPs, 1,000 Calendar Subscribers; 10 calendars; 1 user; Analytics; Embeddable Calendars; Remove AddEvent branding; Basic customization. |
| Professional | $129 per month (monthly) or $99 per month (billed annually) | 25,000 Add to Calendar clicks (per usage period), 5,000 RSVPs, 5,000 Calendar Subscribers; 50 calendars; up to 5 users; Analytics; Embeddable Calendars; Remove AddEvent branding; Advanced customization; Priority support. |
| Enterprise | Custom (billed annually) — contact sales | 25,000+ Add to Calendar clicks, 5,000+ RSVPs, 5,000+ Calendar Subscribers; 50+ calendars; 5+ users; Advanced customization; Advanced support; Procurement & implementation support; pay-by-invoice and custom contract terms available. |
