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QuestionPro

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$99 per user per month
Free Trial
Free version
User corporate size
Small
Medium
Large
User industry
  1. Information technology and software
  2. Real estate and property management
  3. Education and training

What is QuestionPro

QuestionPro is a survey and research platform used to design, distribute, and analyze questionnaires across web, email, mobile, and embedded channels. It supports customer, employee, and market research use cases, including pulse surveys, feedback programs, and panel-based studies. The product includes survey logic, templates, reporting dashboards, and integrations, with optional modules for employee experience and 360-degree feedback workflows.

pros

Broad survey design capabilities

QuestionPro provides a wide range of question types, skip logic, piping, randomization, and multilingual survey support. It supports multiple distribution methods such as email invitations, links/QR codes, website embeds, and mobile-friendly forms. These capabilities fit both ad hoc surveys and recurring feedback programs where consistent instrumentation matters.

Built-in analytics and reporting

The platform includes dashboards and reporting features for summarizing results without exporting data for every analysis. Common outputs include cross-tabs, trend views for recurring surveys, and shareable reports for stakeholders. This helps teams operationalize feedback programs with less reliance on external BI tools for basic reporting.

Modules for EX and 360 feedback

QuestionPro offers employee-focused workflows such as pulse surveys and 360 feedback, aligning survey collection with HR use cases. Role-based access and program structures can support managers and HR teams running periodic cycles. This reduces the need to stitch together separate tools when an organization wants both general survey capability and employee feedback programs.

cons

Advanced programs need configuration

Setting up multi-touch experience programs (e.g., lifecycle triggers, complex segmentation, and governance across business units) can require significant configuration. Organizations may need dedicated admins to maintain templates, permissions, and reporting standards. This can slow rollout compared with simpler, single-team survey deployments.

Depth varies by module

Employee experience and 360 feedback features may not cover every specialized workflow that dedicated HR suites provide (for example, tight coupling to performance management, compensation, or HRIS-native processes). Some organizations will still need integrations and process workarounds to align with existing talent operations. Fit depends on whether the primary need is surveying versus end-to-end talent management.

Data integration can be uneven

While integrations exist, connecting survey data to downstream systems (CRM, support, data warehouses) often requires mapping, identity resolution, and ongoing maintenance. Organizations with strict data governance may need additional work to standardize metadata and ensure consistent respondent identifiers across sources. This can limit how quickly teams can operationalize feedback at scale.

Plan & Pricing

Plan Price Key features & notes
Essentials (Free) Free "The world's best free and easy to use survey tool" on official site; 1 user, 200 responses per survey; unlimited surveys; basic survey logic, integrations, analysis; upgrade any time.
Advanced $99 per user / per month (billed annually) Listed as "Most popular"; 1 user, up to 25,000 responses per year; Standard features (Surveys, Logic, Integrations, Analysis, Branding); ~38 question types; includes 10-day free trial (official page).
Team Edition $83 per user / per month (billed annually) — contact sales Shown on site for 5+ users (100K responses per year); Notes show Team includes collaboration, expanded features (Standard+), regional data centers, dedicated account manager; page also displays "CONTACT US" for purchase.
Research Suite / Enterprise / Custom Request / Contact Us (custom pricing) Research Suite and higher/enterprise offerings require contacting sales; custom response pricing and custom features (regional data centers, success manager, dedicated services).

Seller details

QuestionPro Inc.
Austin, Texas, USA
2005
Private
https://www.questionpro.com/
https://x.com/questionpro
https://www.linkedin.com/company/questionpro/

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