Zubie
Fleet management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$10 per device per month
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What is Zubie
Zubie is a fleet management and vehicle telematics platform that uses plug-in hardware and software to track vehicle location, trips, and driving behavior. It targets small to mid-sized fleets that need visibility into vehicle usage, driver safety, and basic operational reporting. The product commonly supports use cases such as mileage and trip history, geofencing, vehicle health/diagnostics alerts, and driver scorecards. It is positioned as a telematics-first solution rather than a route optimization or dispatch-focused system.
Core telematics and tracking
Zubie provides GPS-based vehicle tracking with trip history and location visibility for fleet oversight. It supports common telematics functions such as geofences and alerts tied to vehicle movement and events. This fits organizations that need foundational fleet visibility without adopting a broader logistics execution suite.
Driver behavior monitoring
The platform tracks driving events that are typically used for safety programs, such as harsh braking, rapid acceleration, and speeding. It supports driver-level reporting that can be used for coaching and policy enforcement. This aligns with fleets prioritizing risk reduction and accountability across multiple drivers.
Vehicle health and diagnostics
Zubie surfaces vehicle health signals and diagnostic-related alerts (where supported by the vehicle and device) to help identify issues earlier. It can support preventive maintenance workflows by highlighting abnormal conditions and usage patterns. This is useful for fleets that want basic maintenance visibility without a full asset maintenance management system.
Limited dispatch and routing depth
Zubie is primarily a telematics and fleet visibility product rather than a dispatch, delivery management, or route optimization platform. Organizations needing advanced route planning, stop sequencing, proof of delivery, or driver workflow apps may require additional systems. This can increase integration and operational complexity for delivery-centric fleets.
Hardware dependency and fit
Capabilities depend on the installed telematics hardware and vehicle compatibility, which can affect the breadth of diagnostics and data quality. Hardware procurement, installation, and replacement introduce operational overhead compared with purely mobile-based approaches. Fleets with mixed vehicle types may need validation work to ensure consistent coverage.
Less suited for enterprise needs
Larger fleets often require deeper configurability, extensive API coverage, and advanced compliance features (for example, specialized regulatory workflows) than telematics-first tools typically provide. Reporting and governance requirements can outgrow the standard dashboards and exports. Enterprises may also need broader ecosystem integrations across HR, ERP, and maintenance platforms.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| AssetTrak | $15 per device/month (shown for 24-month term) | Easy GPS Tracking; Wireless & 2-wire options; 4G LTE Connectivity; Geofence Alerts (2-wire); Live Map. |
| OBD-II | $24 per device/month (shown for 24-month term) | Advanced driver & vehicle performance; Tamper Detection; Engine Diagnostics; Zubie Crew App; Location Link. |
| Dashcam | $36 per device/month (shown for 24-month term) | HD Live Streaming; Road & Cabin-Facing Cameras; Critical Event Cloud Capture; Simple One-Cable Installation. |
| Custom Plan | Custom pricing | Contact sales for enterprise/custom requirements. |
| Connexion — Own & Save (partner) | $10 per device/month (+ $85 one-time hardware fee; 24-month contract) | Dealer-partner pricing; hardware is owned. |
| Connexion — Lease & Flex (partner) | $15 per device/month (24-month contract) | Hardware leased at no additional cost. |
