fitgap

Zen Planner

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$99 per month
Free Trial
Free version unavailable
User corporate size
Small
Medium
Large
User industry
  1. Arts, entertainment, and recreation
  2. Information technology and software
  3. Real estate and property management

What is Zen Planner

Zen Planner is a cloud-based gym and studio management platform used to run membership-based fitness businesses. It supports member management, billing, scheduling, attendance tracking, and performance tracking for gyms, martial arts schools, and studios. The product emphasizes operational workflows such as automated billing, staff scheduling, and member communications, with optional website and lead-capture tools. It is typically used by small to mid-sized operators that need an all-in-one system rather than separate point solutions.

pros

End-to-end member operations

Zen Planner centralizes core workflows such as member profiles, waivers, attendance, and recurring billing in one system. This reduces the need to stitch together separate tools for front-desk operations and back-office administration. For membership-based gyms and martial arts schools, the combination of scheduling plus billing supports common enrollment and retention processes.

Scheduling and class management

The platform includes class scheduling, reservations, and capacity management for group training environments. Staff can manage rosters and track attendance at the class level, which supports utilization reporting and instructor accountability. These capabilities align with the needs of studios that run recurring classes and appointment-like sessions.

Integrated payments and automation

Zen Planner supports automated recurring payments and billing workflows that reduce manual invoicing. It also provides operational automation such as reminders and member communications tied to schedules and account status. This helps operators standardize processes that are often handled manually in smaller facilities.

cons

Limited enterprise scalability

Zen Planner is commonly positioned for single-location and small multi-location operators rather than complex enterprise chains. Organizations with advanced franchise controls, highly customized reporting, or deep role-based governance may find constraints. Larger deployments may require additional processes or external tools to meet corporate-level requirements.

Customization can be constrained

Some businesses require highly tailored membership rules, pricing logic, or customer journeys that go beyond standard templates. When workflows deviate from typical gym/studio operations, configuration options may not fully cover edge cases. This can lead to workarounds in scheduling, billing, or reporting.

Integrations vary by need

While Zen Planner covers many functions natively, businesses that rely on specialized marketing, accounting, or analytics stacks may need integrations. Integration depth and available connectors can be a deciding factor depending on the existing toolchain. In such cases, implementation effort may increase to maintain data consistency across systems.

Plan & Pricing

Plan Price Key features & notes
Zen Planner Studio (tiered by active members) $99/month (0–45 members) • $133/month (46–60) • $155/month (61–75) • $189/month (76–100) • $229/month (101–150) • $239/month (151–200) • $269/month (201–250) • $289/month (251+) Core platform: membership management, scheduling, billing, attendance, reporting, mobile apps, belt/skill tracking, workout tracking. Pricing tiers are by active members (not per-user).
Website (Studio extension) $99/month Integrated website builder and lead capture; sold as an add-on or bundled.
Engage (marketing automation/CRM extension) $249/month Advanced marketing automation, AI-powered campaigns, campaign marketplace (100+ prebuilt campaigns). Includes marketing/CRM features.
Branded Mobile App (add-on) $39/month White-label branded app for members; available as an add-on or included in some bundles.
EMV Devices (add-ons) Lane 3000: $39/month • Lane 7000: $59/month Optional hardware for payments (monthly fees).
Essentials Bundle (Studio + Website) $198/month (0–45) up to $388/month (251+) Combines Studio + Website; tiered by active members (see Studio tiers).
Ultimate Bundle (Studio + Website + Engage) $348/month (0–45) up to $538/month (251+) Combines Studio + Website + Engage; tiered by active members.
New Business Bundle (Studio + Website + Branded App) $199/month Promotional/new-business bundle (flat price listed on site).

Notes: All prices above are monthly subscription amounts as listed on Zen Planner's official pricing pages. Additional one-time setup or website setup fees are referenced elsewhere on the site for some services (see notes on-site).

Seller details

Daxko, LLC
Birmingham, Alabama, United States
1998
Private
https://www.daxko.com/
https://x.com/daxko
https://www.linkedin.com/company/daxko/

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