Maze
Conversational AI survey platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per month
Free TrialFree version
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What is Maze
Maze is a product research platform used to run surveys, usability tests, and concept validation studies with structured templates and automated reporting. Product, design, and UX research teams use it to collect feedback from panels or recruited participants and to share insights with stakeholders. The platform combines study creation, participant management, and analysis in one workflow, with options for unmoderated testing and AI-assisted synthesis of results.
Broad research study templates
Maze supports multiple study types such as surveys, usability tests, and concept or prototype evaluations. This helps teams standardize common research workflows without assembling separate tools for each method. It is well-suited to continuous product discovery where teams run frequent, lightweight studies.
Participant recruitment options
Maze can work with external participant panels and also supports bringing your own participants. This flexibility helps teams choose between speed (panel-based) and targeting (customer lists). It reduces operational overhead compared with managing recruitment entirely outside the research platform.
Centralized analysis and sharing
The product provides built-in reporting and artifacts that can be shared with stakeholders. Teams can consolidate results across studies and distribute findings without exporting everything to separate slide decks or spreadsheets. This supports faster decision cycles for product and design teams.
Not a general-purpose chatbot
Although it can support conversational-style surveys and AI-assisted analysis, Maze is primarily a research operations and testing platform rather than a standalone conversational agent builder. Organizations seeking deep dialogue management, custom LLM orchestration, or voice-first experiences may need additional tooling. This can limit fit for teams focused on conversational interfaces beyond research surveys.
Advanced customization can be limited
Study templates and reporting are designed for standard research workflows, which may constrain highly bespoke methodologies. Complex branching logic, specialized conjoint-style designs, or custom statistical outputs may require workarounds or external analysis. Teams with strict methodological requirements may find the built-in options insufficient.
Enterprise governance varies by plan
Capabilities such as advanced permissions, compliance controls, and organization-wide governance typically depend on subscription tier. Larger organizations may need higher-tier plans to meet security, audit, or admin requirements. This can affect total cost and rollout complexity for enterprise deployments.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 (perpetual) | Basic/core methodologies; limited active studies (examples on site show limits like 1 study/month and limited seats), suitable for individuals/small teams. Sources: Maze site. |
| Starter | $99 per month (USD) | Paid entry-level plan; example limits shown on Maze pages: 1 study per month, ~5 seats, unlimited self-recruited responses, AI follow-up questions, CSV exports, live website testing, recordings, conditional logic (features vary by page). |
| Organization / Enterprise | Custom pricing | Enterprise/Organization plan with custom limits, unlimited seats/studies, SSO, SOC2/security support, dedicated onboarding and priority support; contact sales for pricing. |
Notes:
- Panel/participant credits (usage-based add-on): official help articles list credit bundles and pricing (e.g., 50 credits = USD $250; 100 credits = USD $500; 500 credits = USD $2500). Individual panel responses consume credits (1 credit per unmoderated response without screener; screener may cost 3 credits; premium recruitment uses 5 or 9 credits per response depending on B2C/B2B). See Maze Help Center for details.
