Automate®
Robotic process automation (RPA) software
Process automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$5,000 per year
Free Trial
Free version unavailable
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What is Automate®
Automate® is a robotic process automation and workflow automation platform used to build, run, and manage automations across desktop and server environments. It targets IT teams and operations users who need to automate repetitive tasks such as file transfers, data movement between systems, application scripting, and scheduled back-office jobs. The product emphasizes a task-based designer, a library of prebuilt actions, and centralized management for deploying and monitoring automations. It is commonly positioned for organizations that want on-premises control as well as automation that can interact with Windows applications and services.
Broad action and connector library
Automate includes a large set of built-in actions for common automation needs such as file operations, email, database calls, web requests, and system administration tasks. This reduces the amount of custom scripting required for many routine workflows. For IT-led automation programs, the breadth of native actions can speed up initial implementation compared with platforms that rely more heavily on external components.
Strong on-prem deployment fit
Automate is commonly deployed in self-managed environments, which can align with organizations that have strict data residency or network segmentation requirements. It supports running automations close to internal systems without routing data through a third-party cloud service. This can be advantageous for regulated environments where security review and change control favor on-premises tooling.
Centralized scheduling and monitoring
The platform provides centralized orchestration capabilities such as scheduling, credential handling, logging, and run history. These features help teams operate automations as managed jobs rather than ad-hoc scripts. Central visibility supports troubleshooting and basic governance as automation usage grows.
Less emphasis on end-user automation
Automate is typically oriented toward IT and operations teams rather than broad citizen-developer adoption. Organizations looking for extensive low-code business-user experiences, guided process modeling, or embedded collaboration features may find it less aligned. This can increase reliance on technical staff for building and maintaining automations.
UI automation can be brittle
As with many RPA tools, automations that depend on user interface interactions can be sensitive to application updates, screen layout changes, and timing issues. This can increase maintenance effort for desktop-driven processes compared with API-based integrations. Teams often need disciplined testing and change management to keep UI-based bots stable.
Advanced governance may require add-ons
Enterprises that need deeper governance—such as fine-grained role-based controls, formal approval workflows, and comprehensive audit reporting—may need additional configuration, integrations, or higher-tier licensing. Compared with platforms that bundle broad process governance and case management, Automate may require more work to reach the same level of enterprise-wide controls. This can affect scalability for very large automation programs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Automate Desktop | $5,000 per year (starting) | Small-scale RPA / RDA: 1 bot, 1 developer studio, single-install architecture; recorder may or may not be included; 700+ actions. |
| Automate Plus | $16,000 per year (yearly subscription) | Enterprise-tier: enterprise server license included, 5 bots, 2 developer studios, API, security & auditing, workflow functionality; perpetual license option available (Fortra states perpetual saves ~33% over five years). |
| Automate Ultimate | Custom pricing (contact sales) | Unlimited bots and developer studios; enterprise architecture with HA/DR instances and development equipment; contact sales for pricing. |
Seller details
Fortra, LLC
Eden Prairie, Minnesota, USA
1983
Private
https://www.fortra.com/
https://x.com/fortraofficial
https://www.linkedin.com/company/fortra/
