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BullPhish ID

Features
Ease of use
Ease of management
Quality of support
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User corporate size
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User industry
  1. Public sector and nonprofit organizations
  2. Transportation and logistics
  3. Retail and wholesale

What is BullPhish ID

BullPhish ID is a security awareness training and phishing simulation product used to educate employees and measure susceptibility to social-engineering attacks. It is commonly deployed by IT and security teams, including managed service providers, to run simulated phishing campaigns, assign training content, and track user performance. The product focuses on email-based threat scenarios and reporting that supports ongoing awareness programs and compliance-oriented training workflows.

pros

Phishing simulation focus

BullPhish ID centers on creating and running phishing simulations to test user behavior in realistic email-driven scenarios. It supports recurring campaigns that help teams measure improvement over time. This aligns well with organizations that prioritize reducing phishing-related risk through continuous testing and reinforcement.

Program reporting and tracking

The product provides reporting intended to track campaign outcomes and user participation in training activities. These metrics help security teams identify higher-risk users or departments and document completion for internal governance needs. The reporting model supports ongoing program management rather than one-time training events.

MSP-oriented deployment model

BullPhish ID is commonly positioned for service providers managing multiple customer environments. This can simplify administering campaigns across tenants and standardizing training baselines. For organizations that outsource security operations, this model can reduce operational overhead compared with building a program from scratch.

cons

Not a vulnerability scanner

Despite sometimes being grouped with vulnerability management, BullPhish ID primarily addresses human risk via training and simulations rather than discovering and prioritizing technical vulnerabilities. It does not replace network, endpoint, or application vulnerability scanning and remediation workflows. Organizations typically need separate tooling for asset discovery, CVE-based prioritization, and patch validation.

Email-centric risk coverage

The core use case is phishing and related social-engineering behaviors, which may leave gaps for broader security awareness needs (for example, secure data handling, insider risk, or role-based technical training). Teams seeking a wider catalog of compliance and security topics may need supplemental content sources. Coverage depth can vary depending on the training library available to the buyer.

Integration depth varies

Operational fit often depends on integrations with identity providers, email systems, and ticketing or SIEM tools. If required integrations are limited or require manual processes, administration and reporting can become more time-consuming at scale. Buyers should validate SSO, user provisioning, and event export options against their environment.

Plan & Pricing

Plan Price Key features & notes
Per-User Not publicly listed — contact sales Billing based on active targets/users; supports automated billing via PSA integrations (Autotask, BMS) and is suitable for MSPs and organizations that prefer per-user billing.
Per-Organization Not publicly listed — contact sales Flat fee charged for each enabled module (Training and/or Phishing); designed for MSPs managing multiple client organizations/ports.

Notes: The vendor's official documentation (help.bullphishid.kaseya.com) describes two subscription/billing models (Per User and Per Organizations) but does not publish dollar amounts or public tiered pricing on the public site (the product site redirects to login). Pricing must be obtained from sales or an authorized partner.

Seller details

Kaseya Limited
Miami, Florida, US
2000
Private
https://www.kaseya.com/
https://x.com/kaseya
https://www.linkedin.com/company/kaseya/

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