Zillow
Multiple listing service (MLS) software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Zillow
Zillow is a real estate marketplace platform that aggregates residential property listings, rental listings, and home-value estimates for consumers and real estate professionals. It supports home search, rental discovery, lead generation for agents, and advertising for property managers and brokerages. The product combines listing data from multiple sources (including MLS feeds where available), user-submitted information, and public records, and it provides tools such as saved searches, alerts, and contact workflows.
Large consumer search audience
Zillow functions primarily as a consumer-facing discovery destination, which can generate significant inbound inquiries for listings. Agents, teams, and property managers use it to capture leads from buyers, sellers, and renters who start their search on the portal. This audience reach is a practical advantage compared with tools that focus mainly on back-office MLS operations.
Broad listing aggregation
The platform aggregates for-sale and rental inventory from multiple sources, including MLS syndication (where permitted), broker feeds, property managers, and public records. This can reduce the need for consumers to visit multiple sites to compare inventory. For professionals, it provides a single channel to distribute and monitor listing visibility and inquiries.
Integrated rentals workflows
Zillow includes rental-oriented features such as rental listings, renter lead capture, and application/payment capabilities through its rentals ecosystem. This supports property managers and landlords who want a single place to market units and manage applicant flow. It also helps agents who work both sales and rentals maintain presence across both use cases.
Not an MLS system of record
Zillow is not a multiple listing service and does not replace MLS governance, rules enforcement, or the authoritative database used by member brokers. Listing accuracy and timeliness depend on upstream feeds and syndication permissions. Organizations that need core MLS functions (compliance, compensation fields, broker back office) still require separate MLS software.
Data accuracy varies by source
Because Zillow combines MLS feeds, public records, and user/agent submissions, some fields (status, days on market, property facts) can differ from the source of record. Home value estimates and property details may not reflect recent changes or local nuances. Users often need to verify critical information against MLS data or county records.
Limited customization and control
Compared with brokerage-owned websites or dedicated real estate platforms, Zillow offers limited control over branding, user experience, and lead routing rules. Lead generation and advertising programs can create dependency on Zillow’s marketplace model and pricing. Teams with complex CRM, attribution, or compliance requirements may need additional systems and integrations.
Plan & Pricing
| Plan / Product | Price | Key features & notes |
|---|---|---|
| Zillow Premier Agent (agent advertising) | Custom pricing — ZIP-code based, market-driven (contact Zillow / schedule consultation) | Advertising is sold as share-of-voice in ZIP codes; price varies by competition, budget and ZIP code. Zillow does not publish fixed per-lead or per-month rates on the public site and directs agents to request a custom plan/consultation. cite |
| Zillow Preferred (Flex) / Zillow Preferred℠ (transaction-based program) | Success fee (percentage of your commission) — varies by market and price; seller-originated connections: 40% (Zillow states 40% for all markets) | Pay-per-transaction (Zillow is owed a percentage of the full commission you expect to earn). Success fee varies by ZIP code and transaction price; Zillow provides a ZIP-code lookup and may change fees with notice. cite |
| Zillow consumer & listing tools (search, Zillow.com, Zillow 3D Home, Rental Manager) | Free | Multiple consumer-facing tools and some agent tools (e.g., Zillow 3D Home tours, Zillow Rental Manager app) are explicitly described as free on Zillow’s site. These are distinct from paid advertising/agent programs. cite |
Seller details
Zillow Group, Inc.
Seattle, Washington, US
2004
Public
https://www.zillowgroup.com/
https://x.com/zillow
https://www.linkedin.com/company/zillow/
