Amplitude Analytics
Product analytics software
Digital analytics software
Mobile app analytics tools
Conversion rate optimization tools
Application development software
Mobile development software
Mobile analytics software
Web analytics software
Website traffic software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
Free Trial unavailable
Free version
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Medium
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- Information technology and software
- Agriculture, fishing, and forestry
- Transportation and logistics
What is Amplitude Analytics
Amplitude Analytics is a product analytics platform used to collect event data from web and mobile applications and analyze user behavior across funnels, retention, cohorts, and paths. It is typically used by product managers, growth teams, analysts, and engineers to understand feature adoption, diagnose drop-offs, and measure the impact of product changes. The platform emphasizes behavioral event modeling, self-serve analysis, and governance features for managing tracking plans and data quality at scale.
Deep behavioral analysis workflows
Amplitude provides core product analytics capabilities such as funnels, retention, cohorting, pathing, and segmentation designed for event-based data. These workflows support common product and growth questions like activation analysis, feature adoption, and churn risk investigation. The UI is oriented toward self-serve exploration, reducing reliance on custom SQL for many day-to-day analyses.
Strong instrumentation and governance
The platform supports structured event tracking practices through features such as tracking plan management and data governance controls. This helps teams standardize event names/properties and reduce analysis errors caused by inconsistent instrumentation. It is well-suited to organizations that need cross-team consistency across multiple apps and environments.
Integrations and data activation
Amplitude connects with common data warehouses and downstream tools to move audiences and insights into marketing, messaging, and experimentation workflows. This supports operational use cases such as targeting cohorts, triggering campaigns, and sharing metrics across teams. The ecosystem approach can reduce duplicated pipelines when multiple analytics and engagement systems are in use.
Cost and complexity at scale
Pricing and packaging can become expensive as event volume, seats, and advanced modules increase. Larger implementations often require dedicated ownership for taxonomy, governance, and ongoing maintenance. Teams with simpler analytics needs may find the platform heavier than necessary.
Learning curve for non-analysts
While designed for self-serve use, effective analysis still requires understanding event design, properties, and metric definitions. Mis-instrumented events or unclear definitions can lead to conflicting interpretations across teams. New users may need enablement and documentation to use advanced analyses correctly.
Depends on high-quality event data
Amplitude’s value is tightly coupled to the completeness and correctness of event instrumentation across web and mobile clients. Gaps in tracking, identity resolution issues, or inconsistent property schemas can limit the reliability of funnels and retention metrics. Organizations may need additional engineering effort to maintain data quality over time.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Free — up to 10K MTUs and up to 10M events per month | Core product analytics, out-of-the-box templates, Session Replay (1,000 monthly sessions for Starter as listed on site), unlimited feature flags, Web Experimentation, AI Feedback, unlimited sources & destinations, access to community and academy. (Official: “Start for free”). |
| Plus | From $49 / month (pay annually; tiers scale by MTUs up to 300K MTUs or 25M events) | Everything in Starter plus unlimited product analytics, behavioral cohorts, feature tagging, segmentation for Web Experimentation, custom audiences & syncs, online customer support. Pricing calculator shows example per-MTU rate (e.g. $0.049 per MTU for a 1k MTU tier). |
| Growth | Custom pricing — contact sales | Everything in Plus plus custom MTU/event volume, advanced behavioral analysis, causal insights & monitoring, Feature Experimentation, code editor for Web Experimentation, real-time streaming & syncs, predictive audiences, expanded support. |
| Enterprise | Custom pricing — contact sales | Everything in Growth plus cross-product analysis, advanced data & permission controls, mutual exclusion groups, multi-armed bandit experiments, predictive audiences, assigned account manager, enterprise SLAs and professional services. |
Seller details
Amplitude, Inc.
San Francisco, CA, USA
2012
Public
https://amplitude.com
https://x.com/amplitude
https://www.linkedin.com/company/amplitude-analytics/
