Asana
Marketing calendar software
Marketing resource management software
General-purpose AI agents
Objectives and key results (OKR) software
Product management software
Project collaboration software
Project management software
Task management software
Work management software
Workflow management software
Agentic AI software
AI agent builders software
AI agents
Project, portfolio & program management software
Process automation software
Business collaboration software
Business process mapping software
Employee manager software
Employee planner software
Fraternity management software
Goals management software
Goal tracker software
Issue tracking software
Job costing software
Process designer software
Production scheduling software
Team task management software
AI project management tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Asana
Asana is a cloud-based work management platform used to plan, track, and coordinate work across teams and departments. It supports task and project tracking, cross-functional workflows, and goal/OKR alignment for teams such as marketing, product, operations, and business functions. The product combines multiple work views (lists, boards, timelines, calendars) with automation rules, templates, and integrations to connect work to business context. It also includes AI-assisted features for summarization and drafting to help users manage and communicate work status.
Flexible work views and structure
Asana supports multiple ways to organize and visualize work, including lists, boards, timelines (Gantt-style), calendars, and dashboards. Teams can model different operating styles without changing tools, which helps when marketing, product, and operations share the same workspace. Portfolios and cross-project reporting help managers track progress across initiatives. This breadth is useful in environments where a single tool must serve several departments.
Strong collaboration and accountability
Tasks include owners, due dates, dependencies, comments, attachments, and status updates, which supports clear accountability. Project conversations stay tied to work items, reducing reliance on separate email threads. Approvals and forms help standardize intake and review processes for common team requests. These capabilities align well with cross-functional project collaboration use cases.
Integrations and workflow automation
Asana offers a broad integration ecosystem (e.g., chat, file storage, developer tools, and business apps) to connect work execution with surrounding systems. Rules and automation features can route tasks, update fields, and trigger notifications based on conditions, reducing manual coordination. Templates help teams standardize repeatable processes such as campaign launches or product release checklists. This combination supports scalable workflow management without requiring a separate automation platform for basic scenarios.
Not a full MRM suite
While Asana can support marketing calendars and campaign workflows, it is not purpose-built for end-to-end marketing resource management. Capabilities such as advanced capacity planning, financial governance, and deep marketing asset lifecycle management may require add-ons or external systems. Teams needing strict marketing operations controls often have to customize fields, workflows, and reporting. This can increase administrative overhead compared with specialized marketing platforms.
Complexity at enterprise scale
As workspaces grow, consistent information architecture (projects, tags/custom fields, portfolios, permissions) becomes harder to maintain. Reporting quality depends on disciplined usage, and inconsistent task hygiene can reduce dashboard reliability. Large organizations may need dedicated admins and governance to keep structures usable. Without that, users can experience clutter and difficulty finding the right source of truth.
Limited agentic AI and builder depth
Asana includes AI-assisted features, but it is not primarily an AI agent builder or a general-purpose agent platform. Users typically cannot design and deploy autonomous, multi-step agents with robust tool orchestration and custom evaluation in the way specialized agent frameworks allow. AI outputs still require human review for accuracy and context, especially for status summaries and drafting. Organizations seeking advanced agentic automation may need separate AI tooling and integrations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Personal | $0 — Free forever (1–2 users) | Basic task & project management: up to 2 users, unlimited tasks/projects/messages, list/board/calendar views, 100MB/file limit, mobile apps, basic search filters. |
| Starter | $10.99 per user/month (billed annually) — $13.49 per user/month (billed monthly) | Adds Asana AI, AI Studio (with purchasable credits), no user seat limits, Timeline & Gantt views, Workflow Builder, project dashboards, universal reporting, advanced search, custom fields, forms, unlimited automations, admin console, private teams/projects, unlimited free guests. |
| Advanced | $24.99 per user/month (billed annually) — $30.49 per user/month (billed monthly) | Everything in Starter plus Goals, unlimited portfolios, Portfolio workload, integrations (Salesforce, Tableau, Power BI), forms branching, Approvals, Proofing, lock custom fields, native time tracking, scaled security. |
| Enterprise | Contact sales for pricing | Everything in Advanced plus workflow bundles, resource management, SAML/SCIM, service accounts, guest invite permissions, mobile app controls, admin/project/team admin controls, custom branding, expedited support/24/7 for Enterprise tiers. |
| Enterprise+ | Contact sales for pricing | Enterprise features plus Audit log API, SIEM/DLP/eDiscovery integrations, data residency, Enterprise Key Management (eligibility), HIPAA (where applicable), managed workspaces and additional compliance & governance controls. |
Seller details
Asana, Inc.
San Francisco, California, USA
2008
Public
https://asana.com/
https://x.com/asana
https://www.linkedin.com/company/asana/
