CM.com Mobile Marketing Cloud
Conversational marketing software
Email marketing software
Mobile marketing software
Personalization software
SMS marketing software
AI email marketing tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€315 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Accommodation and food services
- Transportation and logistics
- Retail and wholesale
What is CM.com Mobile Marketing Cloud
CM.com Mobile Marketing Cloud is a customer engagement platform focused on creating and orchestrating mobile-first marketing and service interactions across channels such as SMS, WhatsApp, and email. It is used by marketing and customer experience teams to run campaigns, automate messaging flows, and manage opt-ins and audience targeting. The product sits within CM.com’s broader communications and payments portfolio and emphasizes messaging-channel execution and compliance-oriented sending capabilities.
Strong messaging-channel coverage
The platform supports common mobile messaging channels (notably SMS and popular chat apps) alongside email, enabling cross-channel campaign execution from one environment. This is useful for teams that prioritize mobile reach and want consistent orchestration across channels. It aligns well with use cases such as promotions, service notifications, and conversational follow-ups.
Carrier-grade messaging delivery focus
CM.com operates as a communications provider as well as a software vendor, which can simplify procurement for messaging-heavy programs. This structure can reduce the need to integrate separate SMS aggregators and marketing tools for basic delivery. It also supports operational needs such as sender management and throughput planning for higher-volume messaging.
Automation for lifecycle messaging
The product includes workflow automation to trigger messages based on events and customer attributes, supporting lifecycle and transactional-to-marketing journeys. Teams can standardize recurring flows (e.g., onboarding, reminders, re-engagement) and coordinate timing across channels. This helps reduce manual campaign operations for ongoing programs.
Email depth may vary
While email is included, organizations with advanced email needs (complex templating, deliverability tooling, and deep experimentation) may find the email feature set less comprehensive than dedicated email-first platforms. Some teams may still keep a specialized email system for high-volume newsletter programs. This can increase stack complexity if email is a primary channel.
Complexity for smaller teams
Multi-channel orchestration, compliance controls, and messaging operations can introduce setup and governance overhead. Smaller marketing teams may need additional time to configure channels, consent rules, and automation logic. The product tends to fit best when there is a clear operational owner for messaging programs.
Integration effort for full view
To achieve a unified customer profile and closed-loop reporting, the platform typically requires integrations with CRM, ecommerce, data warehouses, or analytics tools. Data mapping for events, attributes, and consent states can be non-trivial. Without these integrations, personalization and measurement may be limited to channel-level metrics.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | Price on request (regional pages show Price on Request for many regions) / Example: South Africa: from R800 for 1,000 contacts | Profile upload/import; unified customer profiles; audience segmentation; consent management; campaign statistics & reporting; single-step automation; landing pages & forms. Support: email (business hours). |
| Advanced | From €315 per month (listed on CM.com global/Netherlands pricing page); other regions may show Price on Request or different currency-based prices | All Basic features + multi-step automations; custom dashboards; 1 external source integration; campaign spreading; A/B testing; conditional content; mobile push; Mobile Service Cloud & voice campaigns integration. Support: email/chat/phone (business hours). |
| Pro | Price on request (CM.com pages for many regions show "Price on Request") | All Advanced features + unlimited external integrations; audience export to ad platforms; web tracking & web personalization; first-party & cookieless data collection; server-side transaction tracking. Support: 24/7 in some regions. |
| Enterprise | Price on request | All Pro features + custom AI recommendations; predictive personalisation; custom ML models; enterprise support and SLAs. |
Additional paid items (official CM.com Features & Packages page):
- Branded Shortlinks and Branded Pages: €109 per month each (listed as add-on across packages).
- Email overage: €1.30 per 1,000 emails (listed as overage pricing).
- Email verification: €0.005 per email address.
- SMS: transactional (pay-per-message) pricing (country-based; see CM.com Connections/SMS pricing pages).
Seller details
CM.com N.V.
Breda, Netherlands
1999
Public
https://www.cm.com/
https://x.com/cmcom
https://www.linkedin.com/company/cm-com/
