Creatio
CRM software
Revenue operations & intelligence (RO&I) software
Sales analytics software
Lead capture software
General-purpose AI agents
Retail analytics software
Retail distributed order management systems
Help desk software
Contact center software
No-code development platforms
Digital process automation (DPA) software
Workflow management software
Agentic AI software
AI agents
Demand generation software
Lead generation software
Retail software
Call & contact center software
Application development software
Rapid application development (RAD) software
Process automation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15 per user per month
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Banking and insurance
- Transportation and logistics
What is Creatio
Creatio is a CRM and workflow automation platform that combines sales, marketing, and service capabilities with a no-code application development environment. It is used by revenue, customer service, and operations teams to manage customer data, automate processes, and build custom business applications on the same platform. The product emphasizes configurable workflows, case management, and end-to-end process orchestration across customer-facing functions. It is typically deployed by mid-market and enterprise organizations that want CRM plus process automation without building everything from scratch.
No-code process customization
Creatio includes a no-code designer for data models, UI pages, and business process workflows, enabling teams to tailor CRM and service processes to internal requirements. This supports complex routing, approvals, SLAs, and cross-department handoffs beyond basic pipeline configuration. Compared with many sales-focused CRMs, it places more emphasis on process automation as a first-class capability.
Unified sales, marketing, service
The platform offers modules for sales automation, marketing automation, and service/case management on a shared data model. This reduces the need to synchronize contacts, accounts, activities, and interaction history across separate tools. It can support end-to-end customer lifecycle scenarios (lead-to-cash and case-to-resolution) within one environment.
Enterprise workflow and governance
Creatio supports role-based access control, auditability features, and structured workflow execution suitable for regulated or process-heavy environments. It provides tools for managing business rules and standardizing operations across teams and regions. This can be advantageous for organizations that need consistent process enforcement rather than lightweight CRM usage.
Implementation can be complex
The same flexibility that enables deep customization often requires careful solution design, data modeling, and governance. Organizations frequently rely on trained administrators or implementation partners to build and maintain workflows and applications. Time-to-value may be longer than simpler, sales-centric CRMs when extensive process automation is in scope.
Ecosystem varies by region
Third-party app marketplaces, prebuilt industry templates, and community resources may be less extensive than the largest CRM ecosystems. This can increase dependence on custom development or partner-delivered components for specialized needs. Availability of local expertise can vary depending on geography.
AI/agent features are evolving
Creatio markets AI capabilities, but the breadth and maturity of agentic AI and advanced revenue intelligence features can depend on specific editions, integrations, and configuration. Organizations may still need external analytics/BI tools or specialized add-ons for advanced forecasting, conversation intelligence, or complex attribution. Buyers should validate which AI functions are native versus delivered through integrations.
Plan & Pricing
| Plan / Item | Price | Key features & notes |
|---|---|---|
| Growth (platform) | $25 per user/month | Core Creatio platform plan (composable pricing). Suited for SMBs; includes no-code Studio, platform automation and built‑in AI capabilities (as described on Creatio site). |
| Enterprise (platform) | $55 per user/month | Platform plan for larger organisations: expanded governance, integrations, security and enterprise features (per Creatio composable pricing). |
| Unlimited (platform) | $85 per user/month | Highest-tier platform plan for unlimited/advanced enterprise scenarios with extended limits and dedicated resources (per Creatio). |
| Creatio products — Sales, Marketing, Service (standalone products) | $15 per user/month (each) | Creatio CRM products (Sales, Marketing, Service) are offered as separate products at $15/user/month and can be purchased standalone or as a full CRM suite; AI capabilities are included in products. |
Notes: Creatio uses a composable pricing model (platform plans + purchasable products/add-ons). Creatio advertises AI included with products and platform; official site offers a 14‑day free trial (full access). Pricing statements and plan names are taken from Creatio's official site (creatio.com) pages describing the composable pricing model.
Seller details
Creatio
Boston, MA, USA
2016
Private
https://www.creatio.com/
https://x.com/Creatio
https://www.linkedin.com/company/creatio/
