Wufoo
Online form builder software
Survey software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$16.25 per month
Free Trial unavailable
Free version
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- Information technology and software
- Accommodation and food services
- Education and training
What is Wufoo
Wufoo is a cloud-based online form builder used to create forms, surveys, and payment/registration workflows. It targets small businesses, teams, and individuals that need to collect structured data, files, and payments without building custom web forms. The product provides a drag-and-drop form designer, reporting/export tools, and integrations for routing submissions into other business systems. Wufoo is part of SurveyMonkey’s product portfolio and is typically deployed as an embedded form or hosted form link.
Fast form creation workflow
Wufoo provides a drag-and-drop builder with common field types, templates, and basic logic to assemble forms quickly. It supports hosted forms and embed options for websites, which reduces implementation effort for non-technical users. Built-in notifications and confirmations help teams operationalize submissions without additional tooling.
Payments and file uploads
Wufoo supports collecting payments on forms and handling file uploads as part of submissions. This fits use cases such as event registration, deposits, and intake forms that require attachments. For small teams, these capabilities can reduce the need for separate checkout or document-collection steps.
Exports and integrations available
Wufoo includes reporting views and export options (e.g., CSV/Excel) for downstream analysis and recordkeeping. It also offers integrations and connectors to route form data into other business applications and email workflows. This helps teams connect lead capture or requests to sales and operations processes without building custom APIs.
Limited advanced survey analytics
Wufoo focuses on form-based data capture rather than deep survey research features. Advanced survey functions such as sophisticated branching, respondent management, and statistical analysis are not its primary emphasis. Teams running research-grade surveys may need additional tooling for analysis and panel-style workflows.
Basic CRM and pipeline handling
Wufoo can capture leads, but it does not provide full CRM capabilities such as deal pipelines, activity tracking, and sales automation. Organizations that want end-to-end lead-to-revenue workflows typically need to integrate with a dedicated CRM or marketing automation platform. This adds configuration and ongoing integration maintenance.
Customization and governance constraints
Compared with building custom forms or using more extensible platforms, Wufoo has constraints around highly customized UI, complex conditional logic, and bespoke data models. Larger organizations may also require more granular governance features (e.g., advanced role controls, environment separation, or centralized administration) than small-team form tools typically provide. These gaps can matter for regulated workflows or enterprise-scale standardization.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 /mo | 5 forms; 100 entries/month; 10 fields; 1 user; 100 API requests; Email support; Unlimited reports. |
| Starter | $16.25 per month (billed $195 annually) | 10 forms; 1,000 entries/month; Max fields; 1 user; 10,000 API requests; 1 GB file storage; Email support; File uploads; Custom logo; Confirmation emails; Integrations. |
| Professional | $33.25 per month (billed $399 annually) | Unlimited forms; 5,000 entries/month; Max fields; 5 users; 25,000 API requests; 5 GB file storage; Expedited support; Accept payments; Field encryption; Google Analytics; Password protect. |
| Advanced | $83.25 per month (billed $999 annually) | Unlimited forms; 25,000 entries/month; Max fields; 20 users; 50,000 API requests; 10 GB file storage; Priority support; All Professional features. |
| Ultimate | $210.25 per month (billed $2,523 annually) | Unlimited forms; 200,000 entries/month; Max fields; 60 users; 100,000 API requests; 20 GB file storage; Priority support; All Advanced features. |
Notes:
- Prices and plan feature limits taken directly from Wufoo's official pricing page. Annual billed amounts are shown on the vendor site; the page also indicates a monthly billing option can be selected but displays the annual ("Save 25%") rates.
Seller details
SurveyMonkey Inc.
San Mateo, CA, USA
1999
Private
https://www.surveymonkey.com/
https://x.com/SurveyMonkey
https://www.linkedin.com/company/surveymonkey/
