Intuit Mailchimp Email Marketing
Email deliverability tools
Email marketing software
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Transactional email software
AI writing assistants
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Digital marketing software
Email list manager software
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- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$13 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Real estate and property management
- Accommodation and food services
What is Intuit Mailchimp Email Marketing
Intuit Mailchimp Email Marketing is an email marketing platform used to create, send, and measure marketing emails and automated customer journeys. It targets small to mid-sized businesses and teams that need list management, templates, segmentation, and campaign reporting without building custom infrastructure. The product includes automation workflows, audience management, and integrations with common commerce and CRM tools, with optional AI-assisted content generation features. It is part of Intuit’s portfolio following Intuit’s acquisition of Mailchimp.
Broad campaign and automation tools
Mailchimp supports email campaigns, customer journey automation, and audience segmentation in one platform. Users can build multi-step workflows (for example, welcome series and abandoned cart flows) without developer resources. This breadth reduces the need to combine separate tools for basic marketing automation and list management.
Template and content creation
The product provides a template-based editor and reusable content blocks for building responsive emails. It also offers AI-assisted writing features to help draft subject lines and email copy, which can speed up content iteration. These capabilities help non-technical users produce consistent campaign assets.
Large integration ecosystem
Mailchimp offers many prebuilt integrations and an API to connect with ecommerce, CRM, and analytics systems. This helps teams sync contacts, purchase events, and campaign outcomes across systems. The integration coverage is useful for organizations that rely on common SMB software stacks.
Not a dedicated deliverability suite
Mailchimp includes standard deliverability features and reporting, but it is not primarily an email deliverability tool. Organizations that need advanced inbox placement diagnostics, deep authentication troubleshooting, or specialized deliverability consulting may require additional tooling. This is more noticeable for high-volume or highly regulated sending programs.
Transactional email is limited
Mailchimp can support some transactional-style messaging via integrations and add-ons, but it is not a purpose-built transactional email infrastructure like specialized SMTP/API providers. Teams needing high-throughput, low-latency sending, granular event webhooks, and strict separation of marketing vs. transactional streams may find constraints. This can lead to adopting a separate transactional provider for application email.
Advanced testing and controls vary
Mailchimp provides common A/B testing and preview capabilities, but it is not a specialized email testing platform focused on deep rendering QA across many clients and devices. Some advanced workflow controls, experimentation depth, and QA features may be less extensive than tools dedicated to testing and optimization. Teams with strict brand QA processes may need supplemental testing software.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 per month | Up to 250–500 contacts (introductory/free plan limits vary by legacy/new accounts); basic email campaigns, 1 audience, Mailchimp branding on some assets. Source: Mailchimp pricing. |
| Essentials | Starts at $13 per month (for 500 contacts) | Removes Mailchimp branding, A/B testing, basic automations, email & chat support; price scales with contact tier. |
| Standard | Starts at $20 per month (for 500 contacts) | Enhanced automations, personalization, send-time optimization, multivariate testing, generative AI features; price scales with contact tier. |
| Premium | Starts at $350 per month (contact-tiered; enterprise) | Unlimited contacts (or very large lists), priority support, advanced segmentation & reporting, multivariate testing; contact-tiered enterprise pricing. |
Usage-based & add-ons (official Mailchimp offerings): Pay As You Go (credits): Purchase email credits (each credit = 1 email send to 1 contact). Credits expire after 12 months. Pay As You Go includes the same feature set as Essentials. (See Mailchimp Pay As You Go official page.)
Mailchimp Transactional (formerly Mandrill) add-on: Priced by send-volume blocks. Official starting offering: $20 per block (each block = 25,000 emails); blocks may be purchased up to limits (e.g., up to 20 blocks = 500,000 emails/month). New users can send up to 500 free test emails to their own verified domain. (See Mailchimp Transactional official page.)
Notes:
- All paid plan prices scale based on contact tier and email send limits; the displayed “starts at” amounts are for the smallest contact tier (typically 500 contacts).
- Mailchimp offers promotional trial options (see official terms) including a 14-day free trial for eligible new customers on Essentials or Standard (promo terms apply).
Seller details
Intuit Inc.
Mountain View, CA, USA
1983
Public
https://www.intuit.com/
https://x.com/intuit
https://www.linkedin.com/company/intuit/
