Snagit
Content creation software
Video communications software
Video email software
Screen and video capture software
Content marketing software
Video making software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Snagit and its alternatives fit your requirements.
$20.00 per year
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Manufacturing
- Transportation and logistics
What is Snagit
Snagit is a desktop application for capturing screenshots and screen recordings and turning them into annotated images or short videos. It is used by business users, educators, and support teams to document processes, create how-to content, and communicate issues visually. The product combines capture tools with a built-in editor for callouts, step numbering, blurring, and basic video trimming, and it supports sharing outputs to common destinations.
Robust capture and recording
Snagit supports region, window, and scrolling capture as well as screen recording for creating quick walkthroughs. It includes options such as cursor capture and basic audio capture, which helps when documenting software behavior. These capabilities align well with internal documentation and support use cases where fast capture matters more than full video production.
Built-in annotation workflow
The editor provides common markup tools such as arrows, callouts, stamps, highlights, blur, and step numbering. This reduces reliance on separate image-editing tools for routine documentation tasks. For teams producing repeatable guides, templates and consistent annotation tools help standardize outputs.
Practical sharing and export
Snagit exports to common formats (e.g., PNG/JPG/GIF/MP4) and supports direct sharing to typical collaboration and storage destinations via its sharing options. This makes it easier to move from capture to distribution without a separate publishing platform. It fits well as a creation utility alongside broader content and marketing toolchains.
Not a full video editor
Snagit focuses on short screen recordings and provides only basic video editing (e.g., trimming and simple adjustments). It is not designed for multi-track timelines, advanced transitions, or complex audio mixing. Teams producing polished marketing videos often need additional video production software.
Limited content marketing features
Snagit does not provide SEO research, content planning, campaign management, or analytics capabilities. It functions as a capture-and-annotate tool rather than an end-to-end content marketing platform. Organizations typically pair it with separate systems for strategy, publishing, and performance measurement.
Desktop-first deployment model
Snagit is primarily a desktop application, which can introduce deployment and device-management considerations in larger organizations. Browser-based capture and centralized admin controls may be more limited compared with platforms built for web-first creation and governance. This can affect standardization across mixed device fleets and locked-down environments.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Individual (Personal subscription) | $39.00 per year (billed yearly) | Non-transferable; sign-in activation (no software key); includes up to 25 privately hosted videos on Screencast; 14-day money-back guarantee; always up-to-date for subscription duration. |
| Business (Volume) | $48.00 per user per year (billed yearly) | Licenses transferrable; single 25-character software key per user; discount available for 10+ users; phone and chat support; contact sales for quantities >99. |
| Enterprise | Custom pricing | Contact sales for site licenses and enterprise agreements; flat annual fee options; locked-in pricing for 3 years and dedicated customer success manager available. |
| Educator (Education discount) | $39.36 per user per year (billed yearly) | Available to accredited institutions; unlocks with software key; transferable; no usage limits. |
| Student (Student discount via Student Beans) | $20.00 per year (billed yearly) | For verified full-time students (US, UK, Canada) via Student Beans; no software keys (sign-in activation); limited to verified students. |
Seller details
TechSmith Corporation
East Lansing, Michigan, USA
1997
Private
https://www.techsmith.com/snagit/
https://x.com/TechSmith
https://www.linkedin.com/company/techsmith/
