Gravity Forms
Online form builder software
AI forms tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$59 per year
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Education and training
- Information technology and software
- Public sector and nonprofit organizations
What is Gravity Forms
Gravity Forms is a WordPress plugin for building and managing online forms such as contact forms, lead capture forms, registrations, and payments. It targets organizations that run WordPress sites and need form workflows that integrate with email marketing, CRM, and payment services through add-ons. The product emphasizes WordPress-native deployment, extensibility via hooks/API, and an ecosystem of official and third-party integrations. AI-related capabilities are not a core, built-in focus and typically depend on external services or custom implementations.
Deep WordPress-native integration
Gravity Forms runs inside WordPress, so form creation, publishing, and entry management stay within the site’s admin environment. This reduces the need to embed externally hosted forms and helps align with existing WordPress themes and user roles. For WordPress-centric teams, this can simplify governance and site operations compared with standalone form platforms.
Extensible add-on ecosystem
The product supports a broad set of official add-ons and many third-party extensions for common business workflows (e.g., email marketing, CRM syncing, payments, and automation). Developers can extend behavior using WordPress hooks/filters and Gravity Forms APIs, enabling custom validation, conditional logic, and integrations. This flexibility can cover use cases that would otherwise require moving to a larger all-in-one sales/marketing suite.
Advanced form logic and workflows
Gravity Forms includes features such as conditional logic, multi-page forms, file uploads, and calculations that support more complex data capture. It also supports notifications and confirmations that can route submissions to different recipients or actions based on user input. These capabilities help teams implement structured intake and qualification flows without building custom WordPress code from scratch.
Requires WordPress hosting and upkeep
Gravity Forms is not a standalone SaaS; it depends on a WordPress installation, hosting configuration, and ongoing plugin/theme maintenance. Performance, deliverability, and security posture vary with the site environment and administrator practices. Organizations without WordPress expertise may face higher operational overhead than with hosted form tools.
AI features are not native
AI form generation, AI-assisted field suggestions, and automated response drafting are not core, built-in capabilities in Gravity Forms. Teams typically rely on external AI services, third-party plugins, or custom development to add AI-driven experiences. Buyers specifically seeking “AI forms tools” may find more out-of-the-box AI functionality elsewhere.
Workflow depth depends on integrations
While Gravity Forms captures and routes data effectively, end-to-end sales/marketing automation, pipeline management, and contact lifecycle features are not its primary scope. Achieving comparable workflow depth often requires connecting multiple external systems and maintaining those integrations. This can increase complexity when compared with platforms that bundle forms with CRM and automation in one product.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $59 per year | 1 site, Standard support; unlimited forms & entries, conditional logic, file uploads; includes Basic Add-Ons (e.g., HubSpot, Mailchimp, ActiveCampaign). |
| Pro | $159 per year | Up to 3 sites, Standard support; includes Pro Add-Ons (e.g., Stripe, Dropbox, Square, Zapier, PayPal, Trello). |
| Elite | $259 per year | Unlimited sites, Priority support, WordPress Multisite; all Add-Ons included (e.g., Gravity SMTP, User Registration, Conversational Forms, Partial Entries, Polls, Signature, Survey). |
Seller details
Rocketgenius, Inc.
Unsure
Private
https://www.gravityforms.com/
https://x.com/gravityforms
https://www.linkedin.com/company/gravity-forms/
