Timely
Online appointment scheduling software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$26 per staff per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Arts, entertainment, and recreation
- Accommodation and food services
What is Timely
Timely is an online appointment scheduling and client management platform used by service businesses to accept bookings, manage calendars, and coordinate staff availability. It supports online booking pages, automated reminders, and payment-related workflows to reduce manual scheduling work. The product is commonly used by appointment-based teams such as salons, wellness providers, and professional services that need multi-staff scheduling and client records.
Designed for appointment-based teams
Timely supports multi-staff scheduling, service menus, and resource-based availability, which fits businesses that deliver services in bookable time slots. It provides tools to manage client details and appointment history alongside the calendar. This focus makes it more suitable for day-to-day booking operations than general-purpose CRM or email tools in the same space.
Online booking and reminders
Timely provides online booking capabilities so clients can request or book appointments without staff intervention. It also supports automated notifications such as confirmations and reminders to reduce no-shows and back-and-forth messaging. These features align with core expectations for online appointment scheduling software.
Operational workflow features
The platform includes operational features typically needed in scheduling-led businesses, such as managing staff rosters/availability and handling service durations and buffers. It also supports payment-related workflows (e.g., taking payments or deposits depending on configuration and region). This helps consolidate booking operations that might otherwise be split across multiple tools.
Not a full business suite
Timely centers on scheduling and booking operations rather than providing an all-in-one system for marketing automation, deep CRM, or broad project management. Businesses that want a single platform for proposals, pipelines, and ongoing client delivery may need additional software. This can increase integration and administration overhead.
Industry fit can vary
The product is optimized for appointment-driven services and may be less suitable for complex workflows such as long-running projects, multi-stage engagements, or highly customized quoting. Organizations with non-standard scheduling rules may need workarounds or process changes. Fit should be validated against specific booking policies (e.g., group sessions, packages, or multi-location constraints).
Integration depth may be limited
While Timely connects with common calendars and business tools, the breadth and depth of integrations can be a constraint for companies with established stacks. Some advanced scenarios (custom data sync, complex reporting, or bespoke workflows) may require third-party connectors or custom work. Buyers should confirm required integrations and API capabilities during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Build | $26 USD per staff/month (monthly billing) | 100 SMS/month included; no new client fees; online booking, in-salon & online payments; basic rostering and appointment management. (14-day free trial available). |
| Elevate | $37 USD per staff/month (monthly billing) | 200 SMS/month included; all Build features plus digital consultation forms, client photos & docs, waitlist, targeted SMS campaigns, tiered pricing. (14-day free trial available). |
| Innovate | $43 USD per staff/month (monthly billing) | 300 SMS/month included; all Elevate features plus direct phone support, VIP services, automated consultation forms, staff sales targets & advanced automation. (14-day free trial available). |
| Enterprise / Custom | Contact sales | Timely offers enterprise/Unlimited+ experiences with tailored onboarding, dedicated customer success and bespoke workstreams (contact sales for pricing). |
Notes: Prices shown above are the typical USD monthly rates per billable staff member published on Timely's official site. Timely's pricing varies by region and number of bookable staff (the vendor publishes regional tables and "from/to" ranges); annual billing or local-currency rates may differ. The vendor's site also documents TimelyPay hardware costs and processing fees as separate charges (e.g., one-off terminal costs and per-transaction fees).
Seller details
Timely (NZ) Limited
Dunedin, New Zealand
2011
Private
https://www.timely.com
https://x.com/timelyapp
https://www.linkedin.com/company/timelyapp/
