Jira Align (formerly AgileCraft)
Strategic planning and execution software
Project, portfolio & program management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$77,400 per year
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What is Jira Align (formerly AgileCraft)
Jira Align (formerly AgileCraft) is an enterprise agile planning and portfolio management product used to connect strategy, funding, and delivery across multiple teams and programs. It supports portfolio, program, and team-level planning with roadmaps, dependency management, and progress reporting for scaled agile operating models. The product is typically used by PMOs, product management, engineering leadership, and transformation offices that need visibility from strategic themes down to epics, features, and stories. It is commonly deployed alongside Atlassian’s work management tools to align execution data with portfolio reporting.
Enterprise-scale agile portfolio modeling
Jira Align provides structured objects and hierarchies for portfolios, programs, teams, and backlogs, enabling consistent planning across large organizations. It supports cross-team dependency tracking and program increment-style planning workflows that are difficult to manage in lightweight planning tools. This makes it suitable for organizations coordinating many teams with shared roadmaps and synchronized delivery cadences.
Strategy-to-execution traceability
The product links strategic themes and objectives to epics, capabilities, features, and team work items to support end-to-end traceability. This helps portfolio stakeholders understand how delivery work maps to strategic priorities and where investment is concentrated. It also supports reporting views that aggregate progress and status across multiple levels of planning.
Tight Atlassian ecosystem integration
Jira Align is designed to integrate with Atlassian tooling commonly used for team execution, enabling roll-up reporting from delivery systems into portfolio views. This reduces manual consolidation compared with spreadsheet-driven portfolio reporting. For organizations standardized on Atlassian, it can simplify governance and data consistency across planning and execution.
Complex setup and administration
Implementations often require significant configuration to match an organization’s portfolio structure, terminology, and governance model. Administration can involve managing multiple hierarchies, permissions, and data synchronization rules. Organizations without dedicated platform ownership may find ongoing maintenance burdensome.
Learning curve for stakeholders
The product introduces scaled agile concepts and a specialized data model that can be unfamiliar to business and finance stakeholders. Users may need training to interpret portfolio metrics, navigate multiple planning levels, and use planning ceremonies effectively. Adoption can be slower than with simpler strategy execution or OKR-focused tools.
Best fit for scaled agile methods
Jira Align is optimized for organizations operating with formal scaled agile frameworks and portfolio governance. Teams using lightweight agile practices or non-agile delivery models may find parts of the workflow and terminology mismatched. In those cases, the product can feel heavier than necessary for basic strategic planning and execution tracking.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Strategy Collection (includes Jira Align, Focus, Talent) | $77,400 per year (estimate for 1–50 users) — Contact sales for final quote | Includes Jira Align (enterprise-wide portfolio planning & delivery), Focus, and Talent. Seats purchased at the Collection level; annual billing; estimate shown on Atlassian pricing page is non-binding and final pricing requires a sales quote. |
| Jira Align (standalone) | Not available / Contact sales | Atlassian’s site states the Strategy Collection is sold as a single offering and the apps (including Jira Align) cannot be purchased separately. No public standalone Jira Align list pricing published. |
Seller details
Atlassian Corporation Plc
Sydney, Australia
2002
Public
https://www.atlassian.com/
https://x.com/atlassian
https://www.linkedin.com/company/atlassian/
