Salesforce Commerce for B2B
E-commerce platforms
E-merchandising software
Mobile e-commerce software
Shopping cart software
Omnichannel commerce software
E-commerce software
Grocery point of sale software
AI Shopify store builder tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Real estate and property management
- Manufacturing
What is Salesforce Commerce for B2B
Salesforce Commerce for B2B is a B2B e-commerce platform used to build and operate online storefronts for business buyers, including account-specific catalogs, pricing, and ordering workflows. It targets manufacturers, distributors, and wholesalers that need self-service purchasing, sales-assisted commerce, and integration with CRM and back-office systems. The product is typically deployed as part of the broader Salesforce platform, with configuration and extensions delivered through Salesforce tools and partners.
Native Salesforce platform integration
It integrates closely with Salesforce CRM objects and workflows, which supports account hierarchies, sales processes, and service interactions tied to commerce activity. This can reduce duplication of customer and account data compared with running commerce separately from CRM. Organizations already standardized on Salesforce can align commerce, sales, and service reporting and automation within one platform.
B2B-specific buying workflows
It supports common B2B requirements such as negotiated pricing, customer-specific catalogs, purchase orders, and role-based buyer permissions. These capabilities help model complex ordering patterns that are less common in consumer-focused storefront tools. The platform is designed for repeat ordering and account-based experiences rather than one-time checkout flows.
Extensibility and ecosystem options
It supports customization through Salesforce configuration, APIs, and an established partner ecosystem for implementation and add-ons. This is useful when commerce must integrate with ERP, PIM, tax, payments, or custom product configuration services. The approach provides multiple paths to extend functionality without building everything from scratch.
Implementation complexity and cost
Deployments commonly require specialized Salesforce skills and partner involvement, especially when integrating ERP, pricing, and inventory systems. Total cost can increase due to licensing, implementation services, and ongoing administration. This can be a mismatch for smaller teams seeking a lightweight storefront with minimal setup.
Best fit within Salesforce stack
While it can integrate with non-Salesforce systems, the strongest value typically comes when CRM and related processes already run on Salesforce. Organizations using other CRM platforms may face additional integration work and data-model alignment. This can lengthen timelines and increase dependency on middleware or custom development.
Not a grocery POS tool
Despite being an omnichannel commerce product, it is not designed as a grocery point-of-sale system with in-lane checkout hardware support and store operations features. Retail POS requirements (register management, cash handling, offline mode, and device certification) generally need separate POS software. Buyers should validate in-store workflows and hardware needs outside the core B2B commerce scope.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Commerce Cloud B2B Growth Edition | Contact for pricing | 6 storefronts; Order Management Lite; Analytics, automation & segmentation; 250K Data Cloud credits; GMV (Gross Merchandise Value) pricing applies to revenue through the Commerce storefront. |
| Commerce Cloud B2B Advanced Edition | Contact for pricing | 10 storefronts; Full Order Management; Advanced analytics, automation, segmentation & personalization; 500K Data Cloud credits; GMV pricing applies to revenue through the Commerce storefront. |
Seller details
Salesforce, Inc.
San Francisco, CA, USA
1999
Public
https://www.salesforce.com/
https://x.com/salesforce
https://www.linkedin.com/company/salesforce/
