Salesforce Commerce for B2C
E-commerce platforms
E-merchandising software
Mobile e-commerce software
Shopping cart software
Omnichannel commerce software
E-commerce software
Grocery point of sale software
Hardware store POS software
AI Shopify store builder tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Retail and wholesale
- Arts, entertainment, and recreation
- Media and communications
What is Salesforce Commerce for B2C
Salesforce Commerce for B2C is an enterprise e-commerce platform used to build and operate consumer-facing online storefronts across web and mobile. It supports catalog, pricing, promotions, cart/checkout, order management integrations, and merchandising workflows for retail and direct-to-consumer brands. The product is commonly deployed by mid-market to large organizations that need multi-site, multi-locale capabilities and integration with CRM, marketing, and service systems. It is delivered as a cloud service and is typically implemented with systems integrators and Salesforce ecosystem partners.
Enterprise-scale storefront capabilities
The platform supports complex catalogs, promotions, and multi-site operations that are common in large B2C commerce programs. It provides tooling for managing localized experiences (such as currencies, languages, and regional catalogs) and for operating multiple brands or storefronts from a shared foundation. This makes it suitable for organizations that outgrow simpler site builders and need stronger governance and operational controls.
Strong Salesforce ecosystem integration
It integrates natively with other Salesforce products and services, which can reduce integration effort when a company already standardizes on Salesforce. Common use cases include connecting commerce data with customer profiles, marketing journeys, and service workflows. The broader partner ecosystem also provides prebuilt connectors and implementation expertise for payments, tax, fraud, search, and fulfillment integrations.
Merchandising and personalization tooling
Commerce for B2C includes merchandising features such as product recommendations, promotions, and experience management options that support conversion-focused storefront operations. Teams can run targeted campaigns and adjust site content and offers without rebuilding core commerce logic. These capabilities help align commerce operations with marketing and customer experience teams in larger organizations.
High total cost of ownership
Licensing, implementation, and ongoing administration costs are typically higher than lightweight e-commerce tools. Many deployments require specialized Salesforce skills and partner support for customization, integrations, and release management. This can make the platform less cost-effective for smaller merchants or simpler storefront requirements.
Implementation complexity and timelines
Projects often involve significant solution design, data migration, and integration work (ERP, OMS, PIM, payments, tax, and fulfillment). Custom storefront experiences may require dedicated development and careful governance to manage technical debt. As a result, time-to-launch can be longer than with more template-driven commerce products.
Not a grocery POS solution
Despite being used by retailers, the product is primarily an online commerce platform rather than an in-store grocery point-of-sale system. In-store POS, lane management, and offline store operations typically require separate POS software and integrations. Organizations looking for a single system to run both online commerce and grocery POS should plan for additional products and integration effort.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| B2C Commerce — Growth | Contact for pricing | 5 Sites; 10 Price Books; On-Demand Sandbox Credits: 1.2 Million; (Contact us via Salesforce sales) |
| B2C Commerce — Plus | Contact for pricing | 100 Sites; 3,500 Price Books; On-Demand Sandbox Credits: 2 Million; (Contact us via Salesforce sales) |
| Commerce Cloud B2C Premium | Contact for pricing (Billed annually) | 100 Sites; 3,500 Price Books; Full Order Management; Personalization with Data Cloud Segments & Intelligence Dashboards; Data Cloud Credits: 500K; CRM Analytics: 7 users; (Contact us via Salesforce sales) |
Seller details
Salesforce, Inc.
San Francisco, CA, USA
1999
Public
https://www.salesforce.com/
https://x.com/salesforce
https://www.linkedin.com/company/salesforce/
