Salesforce Platform
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- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$25 per user per month
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What is Salesforce Platform
Salesforce Platform is a cloud platform-as-a-service used to build, extend, and run business applications on Salesforce infrastructure. It supports low-code and pro-code development for web and mobile apps, workflow automation, and integration with enterprise systems and data sources. Typical users include IT application teams, Salesforce administrators, and business operations teams building internal apps, customer-facing portals, and process automations. The platform combines a metadata-driven architecture with governance features such as identity, access controls, and audit capabilities within the Salesforce ecosystem.
Unified low-code and pro-code
The platform supports declarative tools (e.g., configuration, flows, and page builders) alongside programmatic development (e.g., Apex and Lightning Web Components). This allows teams to deliver simple apps quickly while still supporting complex logic and reusable components. It also enables collaboration between admins and developers within a shared environment and release process.
Strong ecosystem and extensibility
Salesforce Platform provides a large set of native services for data modeling, automation, UI, and APIs that reduce the need for custom infrastructure. It also benefits from a broad marketplace of prebuilt packages and connectors that can accelerate common business use cases. For organizations already using Salesforce CRM products, extension and integration patterns are well established.
Enterprise governance and security controls
The platform includes role-based access controls, permission sets, profiles, and auditing features that support enterprise governance. It integrates with common SSO and identity standards and supports environment separation (e.g., sandboxes) for development and testing. These capabilities help organizations manage access and compliance requirements for apps built on the platform.
Not a dedicated CMP
While Salesforce offers privacy and consent-related capabilities through specific products and configurations, Salesforce Platform itself is not a purpose-built consent management platform. Organizations with complex web and mobile consent banner requirements, tag governance, or multi-property consent orchestration may need specialized tooling. Implementations often require additional products, integration work, and ongoing governance to meet regional privacy requirements.
Platform lock-in considerations
Applications built with Salesforce-specific metadata, automation, and code constructs can be difficult to migrate to other platforms without rework. Data models, security constructs, and UI components are tightly coupled to the Salesforce runtime. This can increase long-term switching costs and constrain architectural choices for multi-cloud strategies.
Cost and complexity at scale
Licensing and add-on products (e.g., integration, identity, and advanced security features) can increase total cost as usage grows. Large implementations often require specialized skills in Salesforce administration, development, and release management. CI/CD, automated testing, and environment management typically need additional tooling and disciplined processes to operate efficiently across multiple teams.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Platform Login & Dev Credits | $1,000 per 10,000 credits (200 Logins) | Consumes 50 credits per Platform Login user; Platform Login user gets same features as Lightning Platform Starter. |
| Platform Starter | $25 per user/month (billed annually) | 10 custom objects, Process Automation, AppExchange; intended for building custom apps. |
| Platform Plus | $100 per user/month (billed annually) | 110 custom objects, Lightning Console, AppExchange; additional APIs & storage. |
Seller details
Salesforce, Inc.
San Francisco, CA, USA
1999
Public
https://www.salesforce.com/
https://x.com/salesforce
https://www.linkedin.com/company/salesforce/
