GoTo Webinar
Event marketing software
Event registration and ticketing software
Webinar platforms
Video conferencing software
Event management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is GoTo Webinar
GoTo Webinar is a webinar hosting platform used to run live and recorded online presentations with audience registration, email communications, and reporting. It is commonly used by marketing, training, and customer success teams to deliver product demos, lead-generation webinars, and internal or external training sessions. The product focuses on structured webinar workflows (registration, reminders, attendee management) rather than full-scale virtual event environments.
Mature webinar operations workflow
GoTo Webinar includes built-in registration pages, confirmation and reminder emails, and attendee management features designed for recurring webinar programs. Hosts can manage presenters, panelists, and audience roles with controls suited to one-to-many sessions. This makes it practical for teams that need repeatable webinar execution rather than bespoke event builds.
Reporting for attendance outcomes
The platform provides post-event reporting such as registrations, attendance, engagement indicators, and session duration metrics. These reports support follow-up workflows and performance tracking for webinar programs. Compared with broader event management suites, the reporting is oriented to webinar funnel and participation outcomes rather than multi-track event analytics.
Integrations and admin controls
GoTo Webinar supports integrations with common CRM and marketing automation systems to pass registrant and attendee data downstream. It also provides administrative features such as organizer management and account-level settings that help standardize webinar operations across teams. This can reduce manual data handling compared with running webinars as standalone meetings.
Less suited to complex events
GoTo Webinar is optimized for single-session webinars and does not provide the same depth for multi-track agendas, sponsor/exhibitor management, or virtual venue experiences found in dedicated event platforms. Organizations running conferences or hybrid events may need additional tools for agenda building, networking, and exhibitor workflows. This can increase operational complexity when scaling beyond webinars.
Ticketing and payments are limited
While it supports registration, it is not primarily a ticketing and payments system in the way dedicated ticketing platforms are. Teams that need robust paid ticketing, discounting, tax/VAT handling, and attendee order management may require an external commerce or ticketing solution. This adds integration and reconciliation work for paid events.
Branding and page flexibility constraints
Registration pages and email templates are configurable but can be less flexible than specialized event marketing tools for highly customized designs and multi-step journeys. Advanced brand control may require external landing pages and email systems. This can lead to a split workflow between marketing assets and webinar execution.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Reach | Not listed on official pricing page (price displayed in the purchase flow) | 500 participants; 1 organizer; billed annually (pricing page shows “/month, billed annually” but price not present in HTML). |
| Elevate | Not listed on official pricing page (price displayed in the purchase flow) | 1,000 participants; 3 organizers; billed annually; marked “Most Popular” on pricing page. |
| Unlimited | Contact sales / Custom pricing | Unlimited participants; pricing page directs to Contact Us for tailored packages and bundled discounts. |
Seller details
GoTo Group, Inc.
Boston, MA, USA
2003
Private
https://www.goto.com/
https://x.com/goto
https://www.linkedin.com/company/goto/
